9 ecommerce tips for your start-up

9 ecommerce tips for your start-up

How far have you got on your digital booking journey? For those planning to hot-foot it down the ecommerce path, read on for the do’s and don’ts.

  1. CREATE AN ACCURATE ONLINE PROFILE

Unsurprisingly, there are various kinds of e-commerce business models from which you can choose: business-to-business, business-to-consumer and consumer-to-consumer, to name but three. Additionally, you can start with a single-brand website or affiliate website, or as a marketplace vendor or online retailer. In any case, the online profile that you create for your business should accurately reflect your brand and what you offer. Do not oversell your business as that can easily lead to disappointments or undersell your offers as it may result in low profits. 

  1. ALWAYS TEST THE WATER

Your first few years in business will obviously be formative, so you need to analyse your chosen niche carefully. Don’t be afraid to test all the ideas you come up with to see how your audience accepts them – differentiating the ideas that work from those that don’t will help you create the perfect strategy for your business. Furthermore, while testing the water, you can also build your online reputation as you move out of your comfort zone, exploring other options while enhancing your brand image.

  1. REINVEST INITIAL PROFITS

Instead of putting your earnings straight into your bank account, why don’t you reinvest in improving your digital estate, be it for ECRM or web development? Prioritising improvement over initial profits will help your business go a long way in your niche.

  1. GROW YOUR DIGITAL PLATFORM

Establishing a solid online presence by maximising different online platforms would be the best move you can take. You can create business pages on various social media sites, like Facebook, Instagram, Tiktok and Twitter. As millions of people are on one or more of these social media platforms, you can develop your business and continuously engage with your customers. Furthermore, you can also learn about the trends and up-to-date issues that can help you go with what’s in by opening your store online.

  1. BUILD AN INFLUENTIAL NETWORK -.. WITH INFLUENCERS

While you’re at it, you can also build relationships with other popular influencers and offer them deals from time to time. You can reach a wider audience through these promotions and brand deals and help your brand be more popular outside your existing followers’ circle.

  1. DO SWEAT THE FINE PRINT

Make sure that your customers have access to everything that they need to know about your business. You can utilise chatbots and present informative (but not convoluted) FAQs so your customers don’t need to wait for your customer service representatives to answer their questions and concerns. Furthermore, you can also pin on your social media platforms the most important information and latest updates that you want your customers to know.

  1. BE OPEN TO (CONSTRUCTIVE) CRITICISM

You need to accept feedback and criticism lightheartedly, as these reviews will help you find out what to improve with your service. However, you should also know how to distinguish criticism from bashing because you cannot get rid of the fact that competition will be challenging and people will tend to compare you to other companies.

  1. MAKE YOUR CONTENT COMPELLING

Knowing your strengths and developing your weaknesses can help you create unique content for your website and online platforms. Make sure that you emphasise your brand, what you offer, and how you differ from others. You can create better content if you have the confidence to excel in your niche, regardless of the competition.

  1. KEEP THE BENEFITS COMING

Your content should not only focus on your products and services. You can also provide them with free shipping, give discounts and other benefits for sticking to your brand. Your customers can work as your free influencers with the gifts you can give them.

About Sam P

EnterpriseZone Staff Writer

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