In a recent LinkedIn post, Suzanne Lucas discusses the common frustrations many professionals experience with their reach and follower engagement on the platform. Lucas shares her own journey to significantly increase her LinkedIn following, offering a practical, albeit humorous, approach.
Lucas highlights the common predicament many users face:
“Are you frustrated with your reach on LinkedIn? Or are your reach numbers fine, but they all seem to be people who either ‘want to pick your brain’ or ‘want to show you how to increase your business’?”
The author elaborates on the personal challenge she set for herself to grow her follower base. According to Lucas, achieving a substantial increase in followers was a deliberate effort that required focused attention on specific strategies and individuals within the platform.
Strategies for LinkedIn Follower Growth
Suzanne Lucas details her own successful strategy for increasing her LinkedIn followers, which saw an impressive gain of 11,000 new followers in a year. She candidly admits that a significant part of her strategy involved closely observing and learning from another prominent LinkedIn user, Tony Restell.
Lucas suggests a direct, if unconventional, method for learning from successful profiles:
“I set a goal last year to increase my LinkedIn followers and I did–by 11k. And I’m not gonna lie, I did it by paying a lot of attention to Tony Restell. Mainly, I just stalk his page like some sort of crazed super fan.”
This approach, while framed humorously, points to the value of studying what works for others on the platform. As Lucas notes, observing successful content creators and engagement strategies can provide valuable insights for one’s own growth.
The Importance of Learning from Leaders
According to Lucas, emulating successful strategies is a key component of growth on professional networking sites. She implies that by dissecting the content and engagement tactics of individuals like Tony Restell, users can glean actionable advice.
Lucas extends this advice beyond passive observation, encouraging her audience to actively seek out learning opportunities:
“You should stalk his page as well. But you should also come hear him speak on February 10.”
This recommendation underscores the idea that while digital observation is valuable, actively participating in learning opportunities, such as webinars or speaking events, can offer deeper understanding and direct interaction with thought leaders. In Lucas’s view, a multi-faceted approach combining observation, analysis, and direct engagement is crucial for effective professional networking and growth on platforms like LinkedIn.
📝 About This Content
This article is based on insights shared by Suzanne Lucas on LinkedIn.
📅 Originally posted on January 29, 2026 | View original post on LinkedIn →