How to Craft a LinkedIn Headline That Gets You Noticed, According to Jessie Van Breugel 🟣

In a recent LinkedIn post, jessie van breugel 🟣 highlights the critical, yet often overlooked, importance of a well-crafted LinkedIn headline for professionals, particularly coaches and consultants. Van Breugel argues that many individuals are effectively rendering themselves invisible on the platform due to generic or unclear headlines.

Van Breugel emphasizes the pervasive nature of the headline on LinkedIn, noting its appearance in numerous interaction points:

“Your headline shows up everywhere.

𐄂 Every comment you leave
𐄂 Every search result you appear in
𐄂 Every connection request you send
𐄂 Every profile visit”

The core of Van Breugel’s message is that a headline failing to clearly articulate who a person helps and what benefit they provide is a missed opportunity. Many professionals, according to Van Breugel, opt for vague statements that lack impact.

The Problem with Generic Headlines

Van Breugel identifies common pitfalls in professional headlines, citing examples such as “Helping professionals achieve their goals” or “Leadership Coach | Speaker | Author.” These, in Van Breugel’s view, amount to mere “noise” that fails to capture attention or convey specific value.

“If it doesn’t say WHO you help and WHAT they get — you’re invisible.”

This lack of clarity, Van Breugel explains, prevents users from standing out in search results, connection requests, and even when leaving comments, making it difficult to attract the right audience or opportunities.

A Framework for Effective Headlines

To address this issue, Van Breugel offers a structured approach to auditing and improving LinkedIn headlines. The audit process, which Van Breugel states takes approximately 90 seconds, evaluates a headline against five key criteria:

The Five Criteria for an Effective Headline

• Clarity: Can the headline be understood within three seconds?
• Specificity: Does it clearly define the target audience (WHO)?
• Outcome: Does it articulate the benefit or result provided (WHAT)?
• Differentiation: Does it explain why the individual is unique compared to others?
• Credibility: Does it offer proof of the ability to deliver results?

Van Breugel promises that this audit not only identifies weaknesses but also provides three ready-to-use rewrites tailored to the individual’s needs. The author encourages engagement by inviting users to comment “AUDIT” on the original post to receive this valuable feedback.

“Then it tells you exactly what’s broken.

Then it gives you 3 ready-to-paste rewrites.”

By offering this practical tool, Van Breugel aims to help professionals move beyond invisibility and make a more impactful presence on LinkedIn, underscoring the platform’s potential when leveraged effectively.