James Hurman Reflects on the Tangible Reward of Publishing His New Book

In a recent LinkedIn post, James Hurman shares a deeply personal reflection on the enduring significance of holding a physical book he has authored, tracing this feeling back to his childhood inspiration from the film ‘Back to the Future’. Hurman uses this nostalgic touchstone to introduce the culmination of his latest work, the ‘Future Demand’ book.

The Childhood Dream of Authorship

Hurman recounts the profound impact of a scene in ‘Back to the Future’ where Marty McFly’s father joyfully receives his published book. This moment, witnessed by an 8-year-old Hurman, planted a seed that would grow into a lifelong aspiration. He writes:

I was 8 years old when Back to the Future came out, and I was one of the first in my little village to see it. At the end of the film, Marty’s Dad gets a delivery of a box of books – his book, that he’s written. He opens the box, pulls out a book and relishes the moment.

This powerful image, as Hurman explains, sparked a desire that has resonated throughout his career. The feeling of accomplishment associated with holding one’s own published work has been a recurring theme, marked by several key milestones.

Milestones in Holding the Published Word

Hurman highlights several instances where this lifelong dream materialized. Each moment offered a unique, yet similarly fulfilling, experience of holding the tangible result of dedicated effort. He details:

• The first time he held ‘The Case for Creativity’.
• The arrival of 100 boxes for ‘The Boy and the Lemon’.
• The initial print run of the ‘Future Demand’ startup edition.
• The recent occasion of holding the official ‘Future Demand’ book in New York City.

This progression underscores a consistent theme: the indescribable satisfaction derived from physically interacting with a completed creative project. As Hurman puts it:

It’s an indescribable feeling to hold the outcome of so much work in your hands.

The ‘Future Demand’ Book: A Special Edition and Future Release

The current print run of the ‘Future Demand’ book is a special first edition, limited to 500 copies intended for attendees of his North American book tour. Hurman clarifies that this is a precursor to the main print run, which is slated for completion in August.

However, readers eager to engage with the content will not have to wait as long for the digital version. According to Hurman, the digital edition will be accessible starting June 1.

Accessing the ‘Future Demand’ Book

For those interested in sampling the book before its full digital release, Hurman provides a link for a free preview. This preview includes the introduction and the first chapter. He directs interested parties to:

https://futuredemand.com

Additionally, the full digital edition can be pre-ordered through the same platform. Hurman expresses gratitude to the individuals and teams who contributed to bringing the book to fruition, acknowledging their roles in making this long-held aspiration a reality.

My thanks to Daniel Phillips, Carl Franich, Erana D., Philippa Johnston, Phoebe J Smith, Dr. Marcus Collins and the Tracksuit team, who have, in various ways, helped bring it into the world.