Investor Bettinabriz Shares DM Etiquette for Founders on LinkedIn

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Bettinabriz

LinkedIn Author

In a recent LinkedIn post, Bettinabriz, an investor, offers clear guidelines for founders seeking to connect and gain investment consideration via direct messages on the platform. Bettinabriz emphasizes the importance of respecting an investor’s time and stated investment focus, aiming to streamline communication and improve the quality of interactions.

Understanding Investor Preferences

Bettinabriz begins by urging potential connections to first review their LinkedIn profile to understand their investment thesis. This initial step, according to Bettinabriz, is crucial for avoiding wasted time and ensuring that outreach is relevant. The investor explicitly states their focus and what they do not invest in, highlighting common areas like real estate, pharma, and region-specific solutions as outside their scope.

“READ my profile first on what I invest in. Hint, its NOT real estate, pharma, health, region specific problem solution etc…”

This direct instruction aims to filter out irrelevant inquiries before they even reach the investor’s inbox. Bettinabriz believes that founders who take this preliminary step demonstrate a level of professionalism and diligence that is highly valued.

The Art of the Ask: Clarity and Conciseness

For those who have reviewed the profile and still wish to seek investment consideration, Bettinabriz outlines specific requirements for their direct messages. The key, as Bettinabriz notes, is to be crisp and to the point. Founders are encouraged to clearly articulate the problem they are solving, the reason they are the right team for it, and why now is the opportune moment for their venture.

Bettinabriz also suggests an alternative for founders seeking feedback on their pitch decks or wanting to schedule a meeting. Instead of sending decks directly via DM, Bettinabriz recommends booking a “Hubble call,” a platform where they can offer constructive suggestions for deck improvement and identify other potential investors.

“ASK crisply if wanting my investment consideration. What problem are you solving, why you, why now”

This approach, Bettinabriz argues, ensures that the interaction is more structured and productive, benefiting both parties.

Navigating ‘Don’ts’ in Investor Outreach

A significant portion of Bettinabriz’s post is dedicated to outlining clear ‘don’ts’ for direct messages. This includes refraining from sending unsolicited pitch decks, as Bettinabriz states they do not open them. Lengthy introductions that fail to acknowledge the investor’s stated preferences are also discouraged.

Avoiding Unproductive Conversations

Furthermore, Bettinabriz expresses a strong aversion to open-ended, generic questions such as “how are you?” or “what have you been up to?” The investor explains that these types of messages, while perhaps intended to be friendly, consume valuable time and are difficult to respond to, especially given their limited availability.

“SEND lengthy intros and request for to meet when clearly you haven’t read my profile. Again, I don’t invest in Pharma, BioTech, Mining in Africa, India specific startups, as example…”

Bettinabriz also touches upon the critical importance of basic politeness, warning that rudeness will result in being blocked and reported. This stance underscores a commitment to maintaining a professional and respectful environment on the platform.

Concluding Thoughts on Connection and Engagement

Despite the firm guidelines, Bettinabriz reiterates a welcoming stance towards connections, followers, and messages. The investor commits to reading posts and engaging with content that resonates, aiming to offer support and commentary. Bettinabriz also mentions the LinkedIn connection limit and the workflow of following versus connecting, indicating an active presence and intention to engage with the community.

“That’s it. I do welcome all connections, followers, messages. I follow read your posts and if it resonates I will comment back and try to shine a light.”

Ultimately, Bettinabriz’s message serves as a practical guide for founders on how to effectively and respectfully engage with investors on LinkedIn, emphasizing preparation, clarity, and mutual respect.

📝 About This Content

This article is based on insights shared by Bettinabriz on LinkedIn.

📅 Originally posted on June 9, 2026 | View original post on LinkedIn →