In a recent LinkedIn post, Indian Prime Minister Narendra Modi discusses a significant step towards enhancing India’s global trade presence. The Union Cabinet’s approval of the Export Promotion Mission (EPM) is highlighted as a key initiative aimed at bolstering the competitiveness of Indian goods and services in international markets.
Boosting Export Competitiveness and Supporting MSMEs
The Prime Minister emphasized that the EPM is designed to specifically benefit Micro, Small, and Medium Enterprises (MSMEs), first-time exporters, and labour-intensive sectors. These segments of the Indian economy are crucial for employment generation and inclusive growth. As Narendra Modi notes:
“The Union Cabinet approved the Export Promotion Mission (EPM), which will improve export competitiveness, help MSMEs, first-time exporters and sectors that are labour-intensive.”
This initiative underscores a strategic focus on empowering smaller businesses to participate more effectively in global trade. By improving export competitiveness, the mission aims to open up new avenues for growth and revenue generation for these enterprises. Narendra Modi argues that such targeted support is essential for achieving broader economic objectives.
A Collaborative, Outcome-Based Mechanism
Furthermore, Narendra Modi highlighted the collaborative nature of the Export Promotion Mission. The EPM is intended to bring together various stakeholders, including government bodies, industry associations, and private sector players, to create a cohesive and effective export ecosystem. According to Narendra Modi:
“It brings together key stakeholders to build a mechanism that is outcome based and effective.”
This approach signifies a shift towards a more integrated and results-oriented strategy for export promotion. By fostering collaboration and focusing on measurable outcomes, the mission seeks to overcome existing challenges and streamline the export process. In Narendra Modi’s view, such a structured mechanism is vital for driving sustainable export growth and ensuring that the ‘Made in India’ brand resonates more powerfully on the world stage.
Driving the ‘Made in India’ Vision
The overarching goal, as articulated by Prime Minister Modi, is to ensure that ‘Made in India’ products achieve greater recognition and success globally. The Export Promotion Mission is presented as a concrete step in this direction, designed to provide the necessary support and infrastructure for Indian businesses to thrive in competitive international markets.
“Ensuring ‘Made in India’ resonates even louder in the world market!”
The emphasis on labour-intensive sectors also points to a strategy that aligns export growth with job creation, a key priority for the Indian economy. The initiative is expected to contribute significantly to the nation’s export earnings and overall economic development.
📝 About This Content
This article is based on insights shared by Narendra Modi on LinkedIn.
📅 Originally posted on November 13, 2025 | View original post on LinkedIn →