In this episode of The UnNoticed Entrepreneur, host Jim James interviews Farzad Rashidi, co-founder of Respona, a company specialising in link building and backlinks. Farzad shares his expertise on how Respona helps entrepreneurs get noticed. The conversation begins with a brief history of Respona and how the company emerged from Visme, a graphics and design platform. Farzad explains that as a bootstrap firm with limited funds, they needed a low-cost channel to scale and found success with content marketing and SEO. He emphasizes the importance of building credibility and authority in Google’s eyes by getting other relevant websites to link back and mention your business.
Farzad goes on to share tips and tricks on how entrepreneurs can use Respona to get noticed. He discusses the strategy of creating mutually beneficial collaborations with authoritative websites, such as appearing as a guest on relevant podcasts. By providing value and expertise to the audience, entrepreneurs can gain exposure and build trust. Respona streamlines the process of finding podcasts and relevant websites for outreach, making it easier to connect with potential collaborators. Farzad also emphasszes the importance of inbound marketing and content creation in building brand awareness and attracting organic traffic.
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