Chris Richards

Managing Director of APAC & Middle East at Ultimate Performance, the global benchmark in results-focused personal training. With more than 17 years of experience in the health and fitness industry, I have built and scaled high-performing teams across multiple countries, led market expansion and business transformation, and delivered measurable outcomes for both clients and the organisation. My focus is on turning strategy into execution. That means combining commercial discipline, exceptional service standards, strong leadership and scalable operating systems to create sustainable growth. I am also a keynote speaker on health, human performance, leadership, corporate wellbeing and building high-performing cultures. I am particularly passionate about the connection between health and performance. Structured training, nutrition and accountability can transform far more than someone’s physical appearance. They can improve energy, confidence, resilience and the ability to perform in every area of life.