Jim James

Founder EASTWEST PR and Host of The UnNoticed Entrepreneur.

Soundbites: Why your company maybe guilty of lying, and how to fix it.

My guest accuses marketing people of being liars, but of course unintentionally. It’s because there is one fundamental problem with the way organisations work; people don’t communicate meaningfully. In 20 delightful minutes, we talk about how to fix the human communication problem: by figuring out what truly connects us, rather …

Read More »

When getting pigeonholed becomes advantageous: Niching down and making yourself a visible authority in your field

By Jim James, Founder EASTWEST PR and Host of The UnNoticed Entrepreneur.  Alastair McDermott helps invisible experts become visible. Talking on the recent episode of The UnNoticed Entrepreneur podcast from Galway, Ireland, he said that this problem is dear to his heart because it’s something that he encountered himself.  Image …

Read More »

Create better copy faster — without losing human creativity — with this AI copywriting tool

By Jim James, Founder EASTWEST PR and Host of The UnNoticed Entrepreneur.  Joining me in the latest episode of The UnNoticed Entrepreneur show is Holland-based Erwin Lima who is a published author and storyteller. He’s also the co-founder of a new company called StoryLab.ai. His company uses their Artificial Intelligence …

Read More »