In a recent LinkedIn post, Justin Oberman explores the enduring value of David Ogilvy’s “Ogilvy on Advertising.” Oberman highlights how the book, despite ini…
Justin Oberman shares his experience of missing client opportunities due to LinkedIn’s DM filtering, criticizing the platform’s AI and user interface design …
In a recent LinkedIn post, Justin Oberman argues that aspiring copywriters should look beyond traditional study and draw inspiration from diverse real-world …
In a recent LinkedIn post, Justin Oberman explores a copywriting strategy focused on crafting messages that lead readers to their own conclusions, making the…
Justin Oberman argues in a recent LinkedIn post that genuine creativity and impactful writing stem from rich life experiences rather than solely from masteri…
In a recent LinkedIn post, Justin Oberman discusses the significant impact of subtle word choices on conversion rates, using a GoCardless example where chang…
Justin Oberman argues in a recent LinkedIn post that the common advice to “become a storyteller” lacks clear definition in marketing circles, contrasting it …
Justin Oberman explains in a recent LinkedIn post how weak foundational research, even when using AI, leads to ineffective content. He shares an anecdote abo…
In a recent LinkedIn post, Justin Oberman analyzes a classic Western Union advertisement to explain how and why effective copywriting often involves breaking…
In a recent LinkedIn post, Justin Oberman discusses how AI is transforming the writing profession from a common necessity into a luxury craft through ‘The Ar…
