Mario Hernandez explores the common mistake young companies make by trying to appear larger than they are, arguing instead for leaning into the unique advant…
In a recent LinkedIn post, Mario Hernandez explores the concept of “pre-pipeline” indicators in enterprise sales, arguing that sales professionals should foc…
Mario Hernandez discusses the IBM-Together AI deal on LinkedIn, highlighting how its structure exemplifies deep, mutually beneficial B2B partnerships that go…
In a recent LinkedIn post, Mario Hernandez shares a strategic framework for founders to evaluate competitive threats, moving beyond superficial feature compa…
In a recent LinkedIn post, Mario Hernandez explores the evolving landscape of B2B software, arguing that the next generation of products must shift from mere…
Mario Hernandez explores a contrarian growth strategy, detailing how his company achieved $4.8M ARR by becoming useful within an existing revenue engine, rat…
Mario Hernandez argues in a recent LinkedIn post that the true value of a professional network lies not in the number of connections, but in the quality, tru…
In a recent LinkedIn post, Mario Hernandez shares insights from his mentor, Glenn Kelley, about building trust and landing major enterprise clients through s…
Mario Hernandez explores how enterprise sales deals are often decided long before a formal sales process begins, emphasizing the importance of understanding …
In a recent LinkedIn post, Mario Hernandez argues that traditional GTM attribution models, which often credit the website for capturing demand, fail to recog…
