Anchor what you sell to something people already know. We don’t explain resource planning from first principles. We point at the old planning board on

Building a StoryBrand, by Donald Miller. Its premise is a single reversal: in the story you are telling, your company is not the hero. The

That AI has made building software trivial, so SaaS is finished. Building a demo is trivial now — a weekend’s work. Building something multi-tenant, reliable,

Building and keeping a network. I’m comfortable with depth — customers, colleagues, a handful of people I’ve known for years. What I lack is the

First, Guy Kawasaki’s shopping mall test: if you saw this candidate in a shopping mall tomorrow, would you walk over enthusiastically, or duck behind a

Find a mentor, and be humble enough to listen to one. I wasn’t. I was too stubborn and too arrogant to believe anyone could teach

No single event — and I think that is the answer. I had a carefree childhood with parents I could always count on. They were

Slack, by a wide margin. All internal communication runs through it, and because everything sits in threads, a decision from last year is still findable.

I don’t switch into it — I try not to lose it. The day starts slowly: never rushed, and a long breakfast. Then I meditate,

That software is only one of three things. Any real problem sits on a triangle of process, people and systems — and a system only