Search Engine Optimisation (SEO) is used in marketing as it helps businesses’ websites and content to rank well in online search results. In addition, SEO helps you reach people who are looking for information related to the products and services that you offer online. One way to boost your SEO …

With the loosening of pandemic restrictions, the economy is booming across the world. This has led to certain material and labour prices increasing due to shortages and also customer demand.  But, what happens when a customer arrives at your shop or website and notices the price has gone up on …

Most organisations focus their resources on customer-focused outputs, such as the products they sell and their delivery channels. Service design should cover overlooked internal processes. WHAT IS SERVICE DESIGN? Service design is where business resources are planned and organised in a way which improves the employee’s experience. The task of …

Landing (web) pages make for an effective way to pitch any offer online. These pages are essential for every digital marketing campaign, but it takes some effort to come up with one that turns visitors into actual buyers.  WHAT IS A LANDING PAGE A landing page is a web page …

An integral component in measuring the health of your business, customer success can be determined by these metrics. Despite customer success seeming easy to track, do you know exactly what you should be measuring to find out if your customer success programme is actually working?  WHAT METRICS DETERMINE CUSTOMER SUCCESS? …

Each week we ask some leading questions to an entrepreneur or business owner.Here’s some of our favourite replies to … What Makes You Optimistic About the Future of Your Industry? “The cultural divide is widening. Personal emotional and intellectual conflicts around politics, money and wealth are intensifying. Sounds pretty pessimistic! …

By definition, the product life cycle is the duration of a product’s existence on the market, from its introduction to its removal from shelves. In general, most businesses follow four stages of the product life cycle; introduction, growth, maturity and decline. However, some business analysts include development as part of …

You need more than just the desire to start a business; it takes a tremendous amount of time, effort and skill to create and sustain one. Entrepreneurs can sometimes be overwhelmed by their vision and plans, without considering how you intend to steer the ship.  If you are a rookie …

Distributing customer surveys can be fun; it’s pretty exciting to see what the results throw up. But that’s just the beginning. Once you receive the results and start to analyse insights, that’s when the work begins and this article aims to prepare you for it. WHAT IS SURVEY DATA ANALYSIS? …

Hassle-free transactions have always been important for customers. People flock to companies who offer a seamless digital booking journey, particularly now that we’re not as keen to wait around in physical queues in the real world. As such, entrepreneurs have to invest in technology to improve the quality of products …