Yonason Goldson

Yonason Goldson is the keynote speaker with 3000 years’ experience. He works with business leaders to build a culture of ethics, setting higher standards to limit liability while earning loyalty and trust. He’s a rabbinic scholar, repentant hitchhiker, and co-host of the podcast "The Rabbi and the Shrink." He has published hundreds of articles applying ancient wisdom to the challenges of the modern world, and six books, most recently “Grappling with the Gray: an Ethical Handbook for Personal Success and Business Prosperity.”

Name 3 things you and your best clients have in common by Yonason Goldson

Yonason

Service, service, and service. Who are my best clients? Police chiefs. Healthcare providers. Behavioral consultants. Ambulatory surgeons. Judicial officers and clerks. Internal auditors. What makes my speaking and training programs most gratifying? The opportunity to serve those who serve others. The truth is, we can all define ourselves and our …

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What do you and your business partner, your team or your clients most often disagree about? by Yonason Goldson

Yonason

Funny you should ask. I recently said to my business partner, “We need to fight about something.” After one year, we’ve almost finished developing the infrastructure to support our mission. We’ve made several pivots, each emerging organically as we refine our vision. But we haven’t yet had a serious disagreement. …

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What is your number one hack for getting yourself motivated when things seem hopeless? by Yonason Goldson

Yonason

Batting practice. What causes hopelessness? The feeling that success is unreachable, that our efforts don’t matter. If we can’t achieve our desired outcome, the time and energy we invest are for nothing. But are they? Why do baseball players spend hours at batting practice? To get better. The inevitability that …

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What do you wish your prospects would understand before they talk to you? by Yonason Goldson

Yonason

Culture is everything. Keynotes, training, and coaching are essential tools for transforming a culture. But they’re not silver bullets. You build success on the bedrock of ethical leadership, ethical communication, and ethical intelligence. A prospect asked me to implement an ambitious plan to revive his company. I quickly discovered that …

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What coming technological advancement do you expect to have the biggest impact on your business? by Yonason Goldson

Yonason

Bread and circuses. Ironically, the tech trend that may prove most disruptive — in the classic sense of the word — is a reboot from the Roman Empire. Just as the nobility of Rome kept their citizens anesthetized by creating the entertainment industry and the entitlement culture, an increasingly absorptive …

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