Service, service, and service. Who are my best clients? Police chiefs. Healthcare providers. Behavioral consultants. Ambulatory surgeons. Judicial officers and clerks. Internal auditors. What makes my speaking and training programs most gratifying? The opportunity to serve those who serve others. The truth is, we can all define ourselves and our …
Read More »What do you and your business partner, your team or your clients most often disagree about? by Yonason Goldson
Funny you should ask. I recently said to my business partner, “We need to fight about something.” After one year, we’ve almost finished developing the infrastructure to support our mission. We’ve made several pivots, each emerging organically as we refine our vision. But we haven’t yet had a serious disagreement. …
Read More »What would constitute a perfect day for you? by Yonason Goldson
Speaking, driving, learning, dining. I wake up in my convention center hotel suite, then deliver my keynote on ethical leadership, applying ancient wisdom to the challenges of the modern world. I’m on the road home before noon, reveling in the splendid isolation of my car while listening to one of …
Read More »How does building your profile help in your day to day business? by Yonason Goldson
Self awareness is where success begins. I love this question, because after countless hours composing, revising, and reconfiguring my profile, I have become exponentially more articulate explaining the value of what I do. No matter how well I think I have mastered my value proposition, going over it one more …
Read More »What are your clients really buying? by Yonason Goldson
A vision of a brighter future. Some of us want fame. Some of us want power. All of us want to make money. Whether we know it or not, what we want most is a sense of fulfilled purpose. Fame, money, and power won’t get you that. Connecting with something …
Read More »What is your number one hack for getting yourself motivated when things seem hopeless? by Yonason Goldson
Batting practice. What causes hopelessness? The feeling that success is unreachable, that our efforts don’t matter. If we can’t achieve our desired outcome, the time and energy we invest are for nothing. But are they? Why do baseball players spend hours at batting practice? To get better. The inevitability that …
Read More »What is your best advice for people on how to recruit great team members? by Yonason Goldson
Look in the mirror. Then ask yourself: “Am I the kind of person I would want to work with?” Employees today say what they want most from a job is a boss they can trust. But 58% of employees report they would trust a total stranger more than their own …
Read More »What do you wish your prospects would understand before they talk to you? by Yonason Goldson
Culture is everything. Keynotes, training, and coaching are essential tools for transforming a culture. But they’re not silver bullets. You build success on the bedrock of ethical leadership, ethical communication, and ethical intelligence. A prospect asked me to implement an ambitious plan to revive his company. I quickly discovered that …
Read More »What coming technological advancement do you expect to have the biggest impact on your business? by Yonason Goldson
Bread and circuses. Ironically, the tech trend that may prove most disruptive — in the classic sense of the word — is a reboot from the Roman Empire. Just as the nobility of Rome kept their citizens anesthetized by creating the entertainment industry and the entitlement culture, an increasingly absorptive …
Read More »What misconception do people outside of your industry hold about it? by Yonason Goldson
Believing you have to choose between being good and being successful. This is the biggest mistake a leader can make. How many times have we thought, said, or heard, “I can’t afford to do the right thing” or “I don’t have time to show appreciation” or “After I’m successful, then …
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