I’m not a religious fanatic. In my TEDx talk, I describe my first encounter with a Chassidic rabbi: his worldliness, accessibility, and insightful perspectives blew away my expectations and my stereotypes. When we make snap judgments, we often find it difficult to reverse them later, even when faced with incontrovertible …
Read More »What one thing do you feel makes the biggest impact on company culture? by Yonason Goldson
This might be the easiest question I’m ever asked. The answer is obvious: Trust. More than higher pay, fewer hours, or better benefits, what employees say they want most from a job is a boss they can trust. Yet HBR reports that 58% of employees would trust a total stranger …
Read More »What is your fondest memory of something that happened in your business? by Yonason Goldson
Minutes after I concluded the biggest presentation of my career, a woman from the audience intercepted me in the hall. “When you got up on that stage,” she said, “I knew exactly what kind of person you were and what kind of talk you were going to give. Then you …
Read More »Name 3 things you and your best clients have in common by Yonason Goldson
Service, service, and service. Who are my best clients? Police chiefs. Healthcare providers. Behavioral consultants. Ambulatory surgeons. Judicial officers and clerks. Internal auditors. What makes my speaking and training programs most gratifying? The opportunity to serve those who serve others. The truth is, we can all define ourselves and our …
Read More »What do you and your business partner, your team or your clients most often disagree about? by Yonason Goldson
Funny you should ask. I recently said to my business partner, “We need to fight about something.” After one year, we’ve almost finished developing the infrastructure to support our mission. We’ve made several pivots, each emerging organically as we refine our vision. But we haven’t yet had a serious disagreement. …
Read More »What would constitute a perfect day for you? by Yonason Goldson
Speaking, driving, learning, dining. I wake up in my convention center hotel suite, then deliver my keynote on ethical leadership, applying ancient wisdom to the challenges of the modern world. I’m on the road home before noon, reveling in the splendid isolation of my car while listening to one of …
Read More »How does building your profile help in your day to day business? by Yonason Goldson
Self awareness is where success begins. I love this question, because after countless hours composing, revising, and reconfiguring my profile, I have become exponentially more articulate explaining the value of what I do. No matter how well I think I have mastered my value proposition, going over it one more …
Read More »What are your clients really buying? by Yonason Goldson
A vision of a brighter future. Some of us want fame. Some of us want power. All of us want to make money. Whether we know it or not, what we want most is a sense of fulfilled purpose. Fame, money, and power won’t get you that. Connecting with something …
Read More »What is your number one hack for getting yourself motivated when things seem hopeless? by Yonason Goldson
Batting practice. What causes hopelessness? The feeling that success is unreachable, that our efforts don’t matter. If we can’t achieve our desired outcome, the time and energy we invest are for nothing. But are they? Why do baseball players spend hours at batting practice? To get better. The inevitability that …
Read More »What is your best advice for people on how to recruit great team members? by Yonason Goldson
Look in the mirror. Then ask yourself: “Am I the kind of person I would want to work with?” Employees today say what they want most from a job is a boss they can trust. But 58% of employees report they would trust a total stranger more than their own …
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