Yonason Goldson

Yonason Goldson is the keynote speaker with 3000 years’ experience. He works with business leaders to build a culture of ethics, setting higher standards to limit liability while earning loyalty and trust. He’s a rabbinic scholar, repentant hitchhiker, and co-host of the podcast "The Rabbi and the Shrink." He has published hundreds of articles applying ancient wisdom to the challenges of the modern world, and six books, most recently “Grappling with the Gray: an Ethical Handbook for Personal Success and Business Prosperity.”

What do you wish your prospects would understand before they talk to you? by Yonason Goldson

Yonason

Culture is everything. Keynotes, training, and coaching are essential tools for transforming a culture. But they’re not silver bullets. You build success on the bedrock of ethical leadership, ethical communication, and ethical intelligence. A prospect asked me to implement an ambitious plan to revive his company. I quickly discovered that …

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What coming technological advancement do you expect to have the biggest impact on your business? by Yonason Goldson

Yonason

Bread and circuses. Ironically, the tech trend that may prove most disruptive — in the classic sense of the word — is a reboot from the Roman Empire. Just as the nobility of Rome kept their citizens anesthetized by creating the entertainment industry and the entitlement culture, an increasingly absorptive …

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What makes you most optimistic about the future of your industry? by Yonason Goldson

Yonason

I spend a lot of time on LinkedIn. Unlike Facebook and Twitter, the exchanges there often display considerable depth, thoughtful engagement, civil discourse, and a genuine sense of community. Those interactions leave me hopeful that the future of business is one characterized by curiosity, collaboration, and intellectual integrity, that more …

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What belief do you hold about your industry that is not shared by many? by Yonason Goldson

Yonason

“Soft Skills.” From this insidious expression arises perhaps the most dangerous misconception in business. Empathy, civility, communication, curiosity, and integrity are non-negotiable. They allow us to earn credibility, loyalty, and trust, forming the bedrock that supports an ethical culture and successful relationships. Cutting corners, exploiting loopholes, and ruthless opportunism may …

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