In a recent LinkedIn post, Artur Perrella Glukhovskyy discusses a common pitfall he observes in SEO strategies, particularly among SaaS companies. Glukhovskyy highlights a tendency to over-focus on purely educational content, which, while beneficial for building topical authority and earning AI citations, may not directly translate into revenue growth.
Artur Perrella Glukhovskyy points out the potential disconnect between high-level educational content and tangible business outcomes. He notes:
“4 years in SEO, and I still can’t understand why SaaS come to us with strategies that are 90% educational.”
Glukhovskyy elaborates on this by explaining that while building topical authority is a valuable SEO objective, it’s insufficient on its own if not complemented by content that addresses user intent at different stages of the buyer’s journey. He uses an example to illustrate this point, suggesting that a company might rank for its core niche keyword, such as “HR Software for Manufacturing,” but fail to capitalize on this by not creating other crucial content types.
The Missing Layers in SaaS Content Strategy
According to Artur Perrella Glukhovskyy, many SaaS businesses neglect essential content components that are vital for capturing commercial intent. He lists several types of content that are often overlooked:
- Building service pages that clearly define offerings.
- Writing comparison blog posts that help potential customers evaluate options.
- Creating pricing blog posts that discuss competitors and their offerings.
- Developing review blog posts that analyze the competitive landscape.
The core issue, as Glukhovskyy articulates, is the failure to integrate educational content with commercially focused content. He argues:
“In a nutshell: You did not mix the educational content with the commercial content.”
The Three Pillars of a Robust Content Strategy
Artur Perrella Glukhovskyy proposes that an effective content strategy must incorporate three distinct layers to achieve both traffic and revenue goals:
1. Educational Blog Posts
These posts are crucial for building trust with a broader audience, driving organic traffic, and attracting valuable backlinks. They establish the company as a knowledgeable entity in its field.
2. Product Pages and Landing Pages
These are designed to capture users who have already shown interest and are further down the funnel. They provide detailed information about the product or service and are optimized for conversion.
3. Sales-Oriented Blog Content
This layer of content is specifically crafted to engage users at the decision-making stage. It might include case studies, detailed feature comparisons, or testimonials that directly address purchase considerations.
Glukhovskyy emphasizes that the ultimate goal of SEO and content marketing should extend beyond mere rankings. He poses a critical question to businesses:
“Do you wanna work for rankings only or for revenue?”
In his view, traffic generated without a clear path to commercial intent will have a limited impact on Annual Recurring Revenue (ARR). By strategically blending educational content with product-focused pages and sales-oriented blog posts, SaaS companies can create a more comprehensive and effective strategy that drives both visibility and measurable business growth.
📝 About This Content
This article is based on insights shared by Artur Perrella Glukhovskyy on LinkedIn.
📅 Originally posted on October 2, 2026 | View original post on LinkedIn →