Benjamin Ritter – Leadership Coach of Live for Yourself Consulting

Goal orientated Benjamin Ritter has used his experience to encourage others to identify their goals and strive to achieve them.

What’s your story?

I have a insatiable passion for guiding others to live for themselves and create a career and life they love. Over the years I’ve built a company that allows me to do that as a one:one coach, consultant, and speaker but it has been and still is a journey. The meaning and concept of live for yourself has been a part of every single milestone in my life, from losing my purpose, surviving a recession, navigating leadership issues and a career I disliked, to choosing to get my doctorate and a new career path.

What excites you most about your industry?

The coaching industry is only growing and not as a separate industry but one that is integrated into every facet of our society. From all components of work, ie talent development, leadership, peer to peer communication, etc, to all areas of our life, ie relationships, habits, self-actualization, etc. The opportunities are endless! Coaching use to be (and some would say still is) a luxury good, but this increase in scope and integration is bringing it to the masses.


What drives you in business to push beyond what other people consider normal?

I am hesitant to judge what is normal when it comes to business but I do know that I have an achievement and action oriented personality. I don’t sit and dwell on an idea. It either happens or doesn’t and my whole coaching concept, of self-leadership and living for yourself, is the epitome of that. Why do you want something, what, how, and when are you going to go after it, and in the process you have a detachment to the outcomes. It’s all about growth, learning, and progress.

What have been the most useful skills you have learnt and applied in your journey?

The concept of success and failure is only about progress, and that your values are a solid foundation that can withstand internal and external doubt. You can also use values to screen opportunities for alignment (the key to fulfillment) from your relationships to career choices. These ideas revolve around the concept of self-leadership; do you have clarity, confidence, and control, throughout your life?

What’s the best piece of advice you ever received? : Your passion by definition cannot ever be complete and thus you will ALWAYS feel as though there is more to do and that something isn’t enough.

Who inspires you?

I’ve always thought that the ability to just sit on a log and fish all day, or lie on the beach, without the desire or need to DO something was something that I aspired to. The only times I can get to this is when I’m in the middle of nowhere in nature. The concept of turning your mind off and just being, the people that can do this, inspire me to be grateful for life and the present moment.

What have you learnt recently that blew you away?

I’m currently on the search for this. During interviews I tend to come to certain conclusions that hit home for me. I love “fortune cookie” wisdom and the last big one I came up with was, a million no’s don’t take the joy away from a yes.

If you had your time again, what would you do differently?

My life led me to where I am today so it’s hard to say I would do things differently. But I would love to have the confidence and clarity that I have now, as well as my understanding of what the purpose of purpose is. That would have made my life very different. I wouldn’t be a coach today if that was the case.

How do you unwind?

I switch off from physical activities (running, soccer, weights), and internal activities (reflection, reading, writing). They tend to both involve some semblance of personal accomplishment.

What is a major mindset change, belief shift or ‘ah ha’ moment that you’ve experienced in relation to your business?

My business had the initial goal to help me pivot into an industry I had no career capital and resume experience in. Now I have a load of clients, speaking engagements, and tons of contract work. Since that previous goal was achieved I had to create new goals to ensure I felt my work was still meaningful (there’s always the global meaning/impact) but I had to define at least the growth and operational goals of the business.

Everyone in business should read this book:

The Psychology of Selling  (Brian Tracy)is a great book since every business owner is actually just a sales person at heart.

Shameless plug for your business:

Check out for more information about my work and coaching opportunities.

How can people connect with you?

Always available on LinkedIn ( Feel free to send me a direct message and connect or reach out directly to

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