Caleb Sim

Caleb Sim – CEO of Tres & GENIA

Caleb Sim found running a business more exciting than studying for a degree so dropped out and hasn’t looked back.

What’s your story?

I started my first software business at age 18 while I was a Polytechnic student.

The business took off and I eventually lost interest in studying and dropped out in my second year.

Today I run two business consultancies, Tres and GENIA, helping businesses get more clients predictably and consistently.

What excites you most about your industry?

As digitization continues at a rapid pace, I find it exciting that the Semantic search engine optimisation (SEO) field allows me to best help business owners drive their message and objectives across to the ‘right’ audience.

What drives you in business to push beyond what other people consider normal?

I see business as a sport.

It’s like in boxing, there are different levels.

You have the national title, the continental title and finally the world title.

Every milestone, every revenue goal and every achievement in business is like winning a title and once we win one title, we want the next.

What have been the most useful skills you have learnt and applied in your journey?

Salesmanship and charisma.

Ever since I got into the business, I’ve been working on my ability to sell, both one to one and one to many (marketing).

You can have a great service or product but if you can’t sell it and get people excited about your offerings, you’ll never make it.

What’s the best piece of advice you ever received?

Marketing is salesmanship multiplied.

You can take your business to a certain level with good salesmanship but if you want to truly scale your business and hit the millions, you need good marketing.

Who inspires you?

Floyd Mayweather. He came from nothing and retired as the greatest boxer and one of the wealthiest athletes ever.

He did all that with nothing but hard work and dedication.

What have you learnt recently that blew you away?

The importance of having tunnel vision as an entrepreneur.

As entrepreneurs, we often suffer from Shiny Object Syndrome.

We get excited about everything – crypto, marketing tactics, new opportunities.

It’s important to stay in our lane and remain focused on our goals and ignore everything else that comes up.

If you had your time again, what would you do differently?

If I had my time again, I would start my entrepreneurial journey by providing services that produce real value to my clients. I learned that a business can survive and thrive in the long run only if it provides real value to the world.

How do you unwind?

Boxing, Netflix, Dancing, Whiskey, Gin & Tonic.

What is a major mindset change, belief shift or ‘ah ha’ moment that you’ve experienced in relation to your business?

When I learned that the only way to really scale a business is to be able to generate clients on demand – to be able to predictably ‘buy’ clients.

Everyone in business should read this book:

Dale Carnegie: How To Win Friends and Influence People.

I stopped reading because I realised I never really take anything practical and actionable away but there are principles in this book that stick with me even now.

A big part of how I interact professionally and personally is based on what’s taught in this great book.

Shameless plug for your business:

I help businesses to consistently generate 10, 20, 50 or even 100 new high paying clients consistently without cold prospecting and without relying on referrals.

How can people connect with you?

Social Media Links?



This interview is part of the CallumConnects series.

About The EnterpriseZone Writing Team

Shining A Light on the Small Business World and highlighting Entrepreneurial Investing Opportunities.

Leave a Reply