Anchor what you sell to something people already know. We don’t explain resource planning from first principles. We point at the old planning board on

My best clients and I have three things in common: we think bigger than the obvious, we understand the value of attention, and we move

Building a StoryBrand, by Donald Miller. Its premise is a single reversal: in the story you are telling, your company is not the hero. The

My biggest regret is probably waiting too long to turn the idea behind The One Billion Dollar Billboard into a company. I spent a lot

That AI has made building software trivial, so SaaS is finished. Building a demo is trivial now — a weekend’s work. Building something multi-tenant, reliable,

Hire for values, mindset and self-awareness – not just experience. Skills can be developed, but how someone thinks, communicates and responds under pressure is much

To be honest, I did not have any online presence (profile) until just a few months ago. Yet in this short period of time, I

The best advice I’ve ever been given is: “You don’t have to prove your worth.” For much of my career and life, I believed I

My fondest memory in business is how one authentic conversation opened doors to multiple opportunities. It reminded me that when you work hard and remain

My expertise comes from the combination of professional experience, lived experience and years of studying human behaviour, trauma recovery and personal development. I’ve experienced first-hand