Jim James Blog

By Jim James, Founder EASTWEST PR and Host of The UnNoticed Entrepreneur.  Gina Balarin has written and given a TED Talk titled “Confessions of a liar — Marketing in the era of authenticity.” In the latest episode of The UnNoticed Entrepreneur, she joined me from Australia to talk about how …

In a recent media briefing to Singapore and Taiwan media, INEOS Automotive is striking agreements with retail and aftersales partners around the world to establish up to 200 sales and service points for the July 2022 launch of the Grenadier 4X4.  The comprehensive service network means most customers will never be further …

By Jim James, Founder EASTWEST PR and Host of The UnNoticed Entrepreneur.  I talked about podcasting in the latest episode of The UnNoticed Entrepreneur and how it could be a major opportunity for you and your company. Recently, I’ve been working for a client in the telecommunications space and our …

By Jim James, Founder EASTWEST PR and Host of The UnNoticed Entrepreneur.  In the recent episode of The UnNoticed Entrepreneur podcast, I explored the opportunity for Kindle to be a social media platform for your book or for the book that you’re helping to promote.  This is something that you …

By Jim James, Founder EASTWEST PR and Host of The UnNoticed Entrepreneur.  Alastair McDermott helps invisible experts become visible. Talking on the recent episode of The UnNoticed Entrepreneur podcast from Galway, Ireland, he said that this problem is dear to his heart because it’s something that he encountered himself.  Image …

By Jim James, Founder EASTWEST PR and Host of The UnNoticed Entrepreneur.  Joining me in the latest episode of The UnNoticed Entrepreneur show is Holland-based Erwin Lima who is a published author and storyteller. He’s also the co-founder of a new company called StoryLab.ai. His company uses their Artificial Intelligence …

By Jim James, Founder EASTWEST PR and Host of The UnNoticed Entrepreneur.  Were you one of the people who bought somebody something on November 11? In China, some $84.54 billion worth of gifts were bought on what is called the 11/11. It’s the famous Singles’ Day, which was pioneered by …

By Jim James, Founder EASTWEST PR and Host of The UnNoticed Entrepreneur. Vancouver-based Michael Cheng is the Chief Executive Officer (CEO) and one of the three founders of Lumen5, which I’m a massive fan of. He joined me in the latest episode of The UnNoticed Entrepreneur podcast and explained how their …

By Jim James, Founder EASTWEST PR and Host of The UnNoticed Entrepreneur.  Elaine Powell runs a company called the MindSpeak Academy. She joined me in one episode of The UnNoticed Entrepreneur and shared how she helps people get onto TED. Image from LinkedIn Speaking on a Prestigious Stage Everyone loves …

By Jim James, Founder EASTWEST PR and Host of The UnNoticed Entrepreneur.  What is the difference between a bylined article, an interview, and a case study? If you’re working with an agency or are going directly to the media, it’s important to know that these aren’t the same thing.  Recently, …