Jim James Blog

INEOS Outlines Its Plans For Selling And Servicing The Grenadier Worldwide

In a recent media briefing to Singapore and Taiwan media, INEOS Automotive is striking agreements with retail and aftersales partners around the world to establish up to 200 sales and service points for the July 2022 launch of the Grenadier 4X4.  The comprehensive service network means most customers will never be further …

Read More »

When getting pigeonholed becomes advantageous: Niching down and making yourself a visible authority in your field

By Jim James, Founder EASTWEST PR and Host of The UnNoticed Entrepreneur.  Alastair McDermott helps invisible experts become visible. Talking on the recent episode of The UnNoticed Entrepreneur podcast from Galway, Ireland, he said that this problem is dear to his heart because it’s something that he encountered himself.  Image …

Read More »

Create better copy faster — without losing human creativity — with this AI copywriting tool

By Jim James, Founder EASTWEST PR and Host of The UnNoticed Entrepreneur.  Joining me in the latest episode of The UnNoticed Entrepreneur show is Holland-based Erwin Lima who is a published author and storyteller. He’s also the co-founder of a new company called StoryLab.ai. His company uses their Artificial Intelligence …

Read More »

How giving personalised gifts through print-on-demand merchandise can help unnoticed entrepreneurs get recognised

By Jim James, Founder EASTWEST PR and Host of The UnNoticed Entrepreneur.  Were you one of the people who bought somebody something on November 11? In China, some $84.54 billion worth of gifts were bought on what is called the 11/11. It’s the famous Singles’ Day, which was pioneered by …

Read More »

With 1 million subscribers, Lumen5 is a customer-centric platform where you can create videos more easily

By Jim James, Founder EASTWEST PR and Host of The UnNoticed Entrepreneur. Vancouver-based Michael Cheng is the Chief Executive Officer (CEO) and one of the three founders of Lumen5, which I’m a massive fan of. He joined me in the latest episode of The UnNoticed Entrepreneur podcast and explained how their …

Read More »

Struggling with your media coverage? Here are three types of content to help you get noticed

By Jim James, Founder EASTWEST PR and Host of The UnNoticed Entrepreneur.  What is the difference between a bylined article, an interview, and a case study? If you’re working with an agency or are going directly to the media, it’s important to know that these aren’t the same thing.  Recently, …

Read More »