Trade-Intel

Supporting other small business owners won’t just benefit them, but can also offer numerous advantages for your own business.  When running a small business, it’s essential to identify who your competition is and implement the appropriate strategies to stay ahead. However, with more and more small businesses struggling to stay …

Running a successful business undoubtedly takes too much time. As entrepreneurs, we wish we have more time in our hands to accomplish our daily to-do’s.  With all that needs to be done and the multiple roles we take to ensure our business success, how can we efficiently maximise our time? …

Creating a strategy is one of the many things a content marketer should do to run a successful campaign. Publishing content without a definite plan is like going to a war without knowing how to win it. Such an approach will probably not deliver the expected result for your business.  …

So many business opportunities out there in the market, but you’re hesitant to press play. Why? Because you’re not sure how to get the information you need to start the ball rolling. You’re wondering, what do I need to know? Who am I going to sell to? How do I …

Distractions exist regardless of your work setup. Whether at home or in the office, different factors might cause you to lose focus. But they can still be beneficial to us because they can enhance our creativity, memory and focus.  Why?The reason is that when we focus on a specific matter, …

WHAT IS A CUSTOMER JOURNEY MAP? A customer journey map is a visual representation of all your customer experiences when it comes to your brand or business. According to Steve Jobs, “You’ve got to start with the customer experience, and work back toward the technology – not the other way …

Ever been approached by a SEO executive who pitched, “Would you like to reach 10 million customers in a few days?” If so, you might have wondered, “Is that even possible? Because I haven’t heard of a SEO technique we could use to achieve such results!” For a long time, …

It’s been a month and some of your regular customers haven’t visited, physically or virtually, or been in touch. You can’t stop asking yourself why. Was it the product you sold them? Is there a competitor that stepped in with a better offer? There are many reasons it could’ve happened.  …

Being highly visible online – in the right way – can open more doors offline, too. They can set you up nicely for awards, accreditations and features in print and broadcast media. Here’s some steps to take to build your online/offline Profile: 1. Be YOU online. Don’t hide behind a brand …

Developing an effective email marketing strategy allows you to personally reach and engage with your target audience and potentially increase sales at a low cost. Email marketing tools have made things simpler for your business to acquire and retain customers than ever before.  A well-written email can increase audience engagement …