Trade-Intel

Being highly visible online – in the right way – can open more doors offline, too. They can set you up nicely for awards, accreditations and features in print and broadcast media. Here’s some steps to take to build your online/offline Profile: 1. Be YOU online. Don’t hide behind a brand …

Developing an effective email marketing strategy allows you to personally reach and engage with your target audience and potentially increase sales at a low cost. Email marketing tools have made things simpler for your business to acquire and retain customers than ever before.  A well-written email can increase audience engagement …

Instagram is one of the most popular social media platforms for this generation, with an estimated one billion Instagram users across the world. It has also become a trusted marketing channel, boasting roughly 200 million business accounts.  For those planning to exploit this platform, but who haven’t yet taken the …

The health and beauty vertical is always associated with an evergreen market. It continuously develops, expands and creates more opportunities for people – especially women – to venture into business. Although the pandemic has taken its toll on some smaller health and beauty companies, many can surpass this challenge and …

Are you having a hard time signing clients? Do you find it challenging to connect with your target audience? Maybe it’s time for you to try out some new lead generation ideas to resolve some existing problems. Creating a structured plan for generating leads can make a significant impact on …

If you are an entrepreneur who owns a small business, chances are you are doing most all the work to keep things running. You may be juggling your time between important tasks such as filing tax returns, ensuring your legal paperwork is up to date, and arranging your employees’ benefits.  …

A hybrid work model is a workforce model that allows employees to work where they are most comfortable and productive. Workers have the option to whether they would work at the comforts of their homes, at an office, or in a central location.  Studies show that this workforce model is …

Thanks to the pandemic, video call usage for work is exponentially more common than in those heady, face-to-face days pre COVID-19. One recent report estimates the growth of video calls at 50%. We’d say that figure was rather conservative! Zoom, Microsoft Teams and Google Meet are three of the most …

As a business owner, you already know the importance of having an online presence. In fact, you probably already use several digital-marketing tools to advertise your presence.  Maybe you have a website, perhaps even a Facebook page, as well as Twitter and Instagram accounts. You might have other social media …

Anyone can make a nice sign, but not everyone can do it right. Creating powerful signage that’s true to your brand is a longer journey than you might think. Your signage can make, break, or do nothing for your brand, depending on how memorable, terrible, or ordinary it is. You …