Trade-Intel

How best to market to Gen Z

How best to market to Gen Z

Marketing to Generation Z might seem like a difficult endeavour, but it’s simpler than you might think to appeal to a younger demographic. What’s the Gen Z audience like? To begin with, marketers need to analyse the characteristics of the so-called “digital natives”. The next generation, known as Generation Z, …

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Scaling and winning customer trust: How Scalto helps businesses get noticed

By Jim James, Founder EASTWEST PR and Host of The UnNoticed Entrepreneur.  Originally from Argentina, Alejandra Slatapolsky joined me from Miami in the latest episode of The UnNoticed Entrepreneur podcast. She talked about what they do at Scalto to help businesses get noticed. Image from LinkedIn How Scalto is Helping …

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Skill-creating opportunities to offer staff so they stick around

Skill-creating opportunities to offer staff so they stick around

Employees often leave their employment because they feel they may find greater opportunities elsewhere. Personal development opportunities may help organisations retain and attract employees while cutting turnover and recruiting costs. Enabling employees to explore their hobbies may improve engagement, retention and productivity. But development opportunities alone aren’t enough. It’s crucial …

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