Every potential consumer has almost limitless possibilities at their fingertips in an age of international commerce and quick-fire digital communication.Providing a more-remarkable-than-the-norm client experience is crucial for salespeople, and one of the most effective ways to achieve this is by developing a customised sales strategy. Why is a personalised sales …
Read More »Case study: Wendy’s, the Metaverse and brand loyalty
When it comes to hamburger chains, Wendy’s sits among the biggest players in the United States, ranking directly behind Mcdonald’s and Burger King. Over the years, the business has established loyalty and relationships among its customer base, continuously providing promos and discounts, encouraging buyers to choose Wendy’s over its competitors. …
Read More »How to establish your conversational support channels
Outstanding customer service is one of the backbones of a thriving business. Not least because consumers are much more confident purchasing from online stores offering live customer support. Done correctly, live conversational support can become one of your USPs. But how should you most optimally establish these channels? OPTIMISE OMNICHANNEL …
Read More »How to glean the maximum value from seasonal events
Seasonal events provide a great opportunity to engage with customers and promote your business. Of that there’s no doubt. But, if you’re not careful you could waste time and money on activities that don’t deliver ROI. Businesses can make a lot of money from seasonal events, selling festive merchandise, offering …
Read More »What happens when you use data to adapt your workplace?
Data is more than mere facts and numbers; it gives more meaning to information, adding a layer of depth and context to which one can make comparisons and maybe even draw an educated conclusion. Data is often associated with the tech industry, which relies heavily on this type of information. …
Read More »Investing in the 5 P’s to win creatively
Having the ability to create is one of the many things that make humans special. It lets us come up with brilliant ideas, build innovations upon innovations and become increasingly more efficient. Creativity is inherent to all people, though many believe it is a gift bestowed only upon a fraction …
Read More »Should you take your side hustle to the next level?
In this bustling, fast-paced world, making ends meet with a nine-to-five job may never be enough. Many people find the need to make time for a secondary source of income – indeed, 34% of Americans are working on a gig outside of their day job. These are called side hustles. …
Read More »Why the UK’s Investing in Women Code is so important
Gender disparity remains a huge issue in business. While a record number of women are starting businesses, female-owned brands still receive less investment than do male-led firms and female entrepreneurs need access to the funding they need. Enter the Investing in Women Code. A UK, government-backed scheme designed to encourage …
Read More »Why employee wellbeing is a workplace imperative
Health is the foundation of our being. Good health makes us feel physically whole, mentally prepared and emotionally secure. This is especially true in the workplace; healthy employees work at their peak performance and are able to give their best to the organisation. Workplace health and engagement are key to …
Read More »What #worktok teaches us about the employee mindset
Personal broadcasting platform of choice TikTok allows users to record short videos and share them with the world. It currently sports around a billion monthly users. Since the early days of the pandemic, the hashtag #worktok (as well as #careertok) has become exceedingly popular. Thousands of employees are using the …
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