Trade-Intel

By Jim James, Founder EASTWEST PR and Host of The UnNoticed Entrepreneur.  Xin Nian Kuai Le! Happy Chinese New Year! In the new episode of The UnNoticed Entrepreneur, I shared some thoughts about the importance of, not just the Chinese New Year, but also all events that could be possible …

Like in brick-and-mortar enterprises, the success of any online business highly depends on the size of its customer base. Many turn to digital marketing to grow this base, but that alone is not enough. You will need your audience to trust you if they are to do business with you, …

Starting your own business is not without difficulties. You need to put in the effort to set everything up and make things work, and you need to steer your business past breaking even and towards growth. Sure, there will be growing pains, but that is not something that you cannot …

The pandemic created a world where working remotely is the norm. No longer are employees restricted to offices; if your constant presence is not required to keep the lights running, you can work from a much safer, though probably more isolated, space.  However, constantly evolving health and safety measures make …

Starting a new business is a complex process. With a co-founder, you can maximise your efficiency. Before committing, weigh the benefits and drawbacks of having a co-founder. Following are some suggestions from business professionals on how to choose a co-founder for young entrepreneurs: BENEFITS OF HAVING A CO-FOUNDER Collaboration of …

By Jim James, Founder EASTWEST PR and Host of The UnNoticed Entrepreneur.  In the new episode of The UnNoticed Entrepreneur, I talked about a community of people that you may or may not be familiar with. These people are called analysts. Analysts play a key role in helping influence companies …

As your team’s head, it is your responsibility to be a good leader. However, there are times that we are overwhelmed with the commitment, and unconsciously do things that cause those around.us to lose morale. According to a Forbes article, we can unknowingly demotivate our team members, becoming rather bossy …

There are few things in life as rewarding as creating a business out of nothing. If you have any love of enterprise, it is hard not to be enamored with the excitement around tech startups. It would be nice to see a few more startups stick around, so here are …

If you’re looking to buy something, what do you naturally do? Well, in the “old days,” you’d look in The Classifieds section of the newspaper. Today, there are any number of ways to find something you’re looking to buy…and most people start with their favorite search engine or online retailer. …

By Jim James, Founder EASTWEST PR and Host of The UnNoticed Entrepreneur.  In the recent episode of The UnNoticed Entrepreneur podcast, I talked about how long it can take to get media coverage — and about the need for patience and the gaining of momentum over time. I gave guidelines …