Chi Thukral’s ‘SNL’ All-Hands: Making Social Media Accessible Company-Wide

In a recent LinkedIn post, Chi Thukral shares a unique approach to keeping an entire company connected to social media channels, community engagement, and internet culture: a weekly all-hands meeting dubbed ‘SNL’ (Social, Noteworthy, Lights).

Thukral, who hosts the meeting, explains that the session is designed to demystify social media for the broader organization. The core idea is to translate the often-complex world of social media into easily digestible updates that foster company-wide understanding and participation. As Chi Thukral notes, the goal is to ensure that “social shouldn’t be a mystery to the rest of the company, so I made it a show!”

Breaking Down the ‘SNL’ Framework

The ‘SNL’ format, as outlined by Thukral, is structured to cover key aspects of social media performance and community engagement efficiently. Each component serves a distinct purpose in informing and involving employees.

S: Social Wins

This segment focuses on the company’s own social media performance. According to Chi Thukral, this includes reviewing “what we’re talking about – the posts that landed (and flopped), how experiments are going, and how launches were received.” This provides tangible feedback on the effectiveness of the company’s social content strategy.

N: Noteworthy Trends

Here, the focus shifts outward to what is capturing the attention of the wider internet and the company’s community. Thukral highlights that this section covers “what everyone else is talking about, what our community is buzzing about, comments where we got to show our personality, and any platform shifts.” This helps the company stay culturally relevant and understand broader market conversations.

L: SpotLights

The ‘SpotLights’ segment is dedicated to recognizing and encouraging employee advocacy. Chi Thukral points out that this involves giving “shoutouts to the teammates who share, comment, and put their own voice out there.” This element aims to foster a culture where employees feel empowered to contribute to the company’s social presence.

The ‘Queen Bee’ and Company Culture

Concluding the ‘SNL’ meeting is a coveted title: ‘Queen Bee of the Week,’ complete with a gift card. This gamified element, as Thukral describes, adds an element of fun and friendly competition, further incentivizing engagement. The entire

“under 10 minutes”

format ensures that the meeting is concise and respects employees’ time, making it a sustainable part of the weekly routine.

Chi Thukral’s ‘SNL’ initiative offers a compelling model for how businesses can effectively bridge the gap between their social media teams and the rest of the organization. By transforming social media updates into an engaging, informative, and concise weekly show, Thukral demonstrates a proactive strategy for maintaining company-wide alignment and cultural awareness in the fast-paced digital landscape.