Christian Secci – Co-Founder & CEO of ALFRED24

Eschewing comfort and complacency, Christian Secci sees being a disrupter as the pathway to opportunities.

What’s your story?

I am an islander at heart. Living near the sea brings me peace. I was born in Sardinia (Italy) and have since traveled the world, making Hong Kong my home after living and working in cities like Bologna, Budapest, Brussels, Barcelona, and Beijing.

Running projects in 20 countries across four continents taught me to overcome challenges, embrace failures, build resilience, and appreciate the world’s diversity.

My wife and I have built a multi-cultural family with Iranian, Italian, and American roots. Every year, we celebrate three New Year traditions: Western, Persian, and Chinese.

My superpower? Transforming obstacles and setbacks into opportunities.

What excites you most about your industry?

We build automated parcel locker networks around the globe.

Solving complexity and building the delivery infrastructure of the future is exciting. By disrupting traditional models, we’re creating a more efficient, convenient, and sustainable way of delivering goods.

It’s not just about logistics – it’s about connecting and harmonizing many moving parts to create seamless experiences. As people demand faster and cheaper delivery, we must reconcile speed, cost, quality, and sustainability. So, we need to innovate and push the boundaries daily.

Christian in Kazakhstan

What drives you in your career to push beyond what other people consider normal?

I thrive under pressure. Complacency and comfort can be obstacles to growth and success.

When faced with a challenging situation, I feel energized and motivated to find solutions. Pressure fuels my creativity, focus, and determination.

What have been the most useful skills you have learnt and applied in your journey?

I have learned to navigate different social contexts and connect with people from all walks of life.

This adaptability has enabled me to thrive in various personal and professional settings and navigate complex situations. It has also encouraged me to stay open-minded and committed to continuous learning and growth.

I always make an effort to view things from different perspectives and consider them within various contexts and environments.

What’s the best piece of advice you ever received?

Give, and when you have nothing left to give, give more.

Who inspires you?

My Grandma taught me to help others without expecting anything in return.

My Mother taught me never to give up and always to stand up. She gave birth to me when she was 17 and provided me with opportunities she never had.

My wife Nassim’ story could be made into a movie. Her parents escaped the Iranian revolution, and she grew up in the US in a challenging environment. Despite the difficulties, she studied and worked hard to become a successful international arbitration lawyer. She retired at 35 and started a successful business without investors while raising two kids!

What have you learnt recently that blew you away?

We are in the final stage of the Universe’s life, which started billions of years ago. The Universe will keep expanding, getting colder, darker, and emptier until it is a vast, dark, empty space.

It will expand forever because of a mysterious force called dark energy. As the Universe grows, galaxies and stars move farther apart, eventually disappearing from view. Stars will eventually run out of fuel and die, with no new ones forming.

It’s a mind-boggling thought, but that’s the fate of our Universe.

If you had your time again, what would you do differently?

I would start to invest earlier.

How do you unwind?

I enjoy playing and going on adventures with my kids. They are an endless source of energy, and their fresh eyes remind me to wonder about the world every day.

I am also a sports enthusiast. I play soccer seven-a-side, swim in the sea, and do endurance trail running. Motorbike riding (I have a Moto Guzzi V7 Stone) gives me freedom. Spending time in nature and going to the sauna a few times a week is my way of unwinding and relaxing.

What is a major mindset change, belief shift or ‘ah ha’ moment that you’ve experienced in relation to your career?

Shifting from focusing on “what’s in it for me” to “how can I best help and provide value to others?” This requires moving beyond self-interest and enabling and empowering those you work with to grow and be successful.

Having kids helped a lot with this shift!

Everyone in business should read this book:

The Seven habits of highly effective people by Stephen Covey.

Despite being published over three decades ago, the principles outlined in this book remain timeless, universally applicable, and highly relevant to business. I love the letter the siblings wrote to the author.

Antifragile by Nassim Taleb. Antifragility is a concept that is highly relevant to today’s business world. This book explores how certain systems and individuals thrive on disorder and uncertainty rather than being fragile and vulnerable. This mindset is crucial for businesses operating in a rapidly changing, unpredictable environment.

alfred24 Logo

Shameless plug for your business or career:

I am proud of our accomplishments with Alfred24. We have built parcel locker networks in 16 countries that millions of people use. These networks facilitate efficient, eco-friendly urban deliveries for well-known international postal and logistics clients.

With an 18-year track record in global business, I am ready to step into the Advisor or Board member role. I want to leverage my experience and expertise to drive positive change at the dynamic intersection of business, technology, and sustainability.

Feel free to contact me if you would like to share ideas, discuss partnerships, or explore the possibility of creating High-Impact Boards.

How can people connect with you?


Social Media Links?

This interview is part of the CallumConnects series.

About The EnterpriseZone Writing Team

Shining A Light on the Small Business World and highlighting Entrepreneurial Investing Opportunities.

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