What’s your story?
I love golf, but my friends didn’t. Then I found friends who did, but they were never available for a game whenever i was. I didn’t care about playing with them, I just cared about playing golf, and meeting new people was part of the process.
There were platforms like Uber for transportation, AirBnb for accommodation, and Tinder for dates, but nothing for golf. So I thought I’d had to solve this problem otherwise I’d never be able to golf. So we did, and today we help 25k golfers find each other so they can golf whenever and wherever.
What excites you most about your industry?
The golf industry is one of the most backward industries in the world. Mention golf, and you’d just have an image of old men playing a game that takes too long, managed by people who don’t have 20 more years left in their life.
This presents an opportunity for a renewal. The golf industry has been declining over the last 10 years, but during COVID19 has grown massively, due to the natural social distancing nature of the sport, being played in the open, not sharing equipment and no bodily contact.
it’s time we did something to make golf cool again!
What drives you in business to push beyond what other people consider normal?
A business is like your own child. I have no experience raising kids, but the analogy might be the same. Most people would go out of the way to take care of, protect, and grow their offspring. Similar to a business, you do whatever it takes to make it work.
For Deemples, if I failed at it, then I wouldn’t have a solution to my own problem. But you never really fail, you can only stop trying.
What have been the most useful skills you have learnt and applied in your journey?
The skills I’ve learned that I think have been the most useful, are skills I picked up from selling books door to door in the US during my 3 summer holidays during university. Selling skills can’t be learned from books (no pun intended), they’re learned putting the selling into action by actually doing it. Simple stuff like communication, selling, closing, motivating, managing time, and persevering when all seems doomed, are still things I have used over my working life, and even today at Deemples.
What’s the best piece of advice you ever received?
An investor once shared: “Never run dry”.
He meant, always make sure I had basic needs covered. Because if I am not taken care of, then I wouldn’t be able to take care of the business.
Who inspires you?
I look at peers, people who have had the same years of experience that I have, that are doing super well in their careers, either at business or at employment.
It doesn’t discourage me that they’re doing way more, but instead, inspires me to push harder. I might never achieve the level of work they have accomplished, but I know it’s possible, so it’s something that continues to push me on.
What have you learnt recently that blew you away?
That I was 84KG instead of 78KG.
If you had your time again, what would you do differently?
I don’t think I would have done anything differently. I value and cherish all the experiences that I have gone through, the mistakes I have made, and the successes I’ve had.
Learning nothing from the mistakes/ the experiences, would be the mistake. Life is short, everyone is thrown something different, I’d say make the best use of it, and do not regret. (unless is something utterly stupid, and you knew it was stupid before you did it).
How do you unwind?
Waste time on Instagram, Youtube, Facebook Watch, any short form content.
Hence I’m so reluctant to turn on TikTok, even though I have it downloaded. Then I’ll be unwinding all day long.
What is a major mindset change, belief shift or ‘ah ha’ moment that you’ve experienced in relation to your business?
As the advice shared earlier, “never run dry”. Same goes for business. Everyone has big dreams, we read about unicorns that achieve great valuation, but are years away from profitability.
Deemples’ initial goal was scale fast and capture market share, before monetising. But scaling fast means raising fast. Companies that do raise funds are rare, even though we read a lot in the media. So acknowledging that raising funds is super unpredictable, and scaling fast is dependent on raising fast, building a sustainable and profitable business with the resources you have is imperative, so that the business doesn’t run dry.
Everyone in business should read this book:
OK i’m terrible. I never read books. I should, but I don’t.
Shameless plug for your business:
If you have ever thought about trying golf, this is the best time to do it. Learn it once, like riding a bike, and you will golf for life.
When you do, use Deemples to find your next game 🙂
How can people connect with you?
Social Media Links?
Facebook, Linkedin, Instagram, Twitter @davidwpy