Duane Barney has used failure of an earlier business to learn and now shares that knowledge with others in the construction industry.
What’s your story?
I have been in the residential construction industry most of my career. It is a great business but ranks in public trust near the bottom. I have learned that it is not about the people doing the work, they love what they do and want nothing more than project success. The issue is the lack of business skills and in an industry where you work in homes while people live there, it is personal and requires great systems and a strong business process.
What excites you most about your industry?
Remodeling is a $350B/yr industry with an ongoing need in a country with aging housing and changing lifestyles. The opportunities are high, for those who set up and run a great business the potential is unlimited. The skilled completion is low for those dedicated to running a successful business.
What drives you in business to push beyond what other people consider normal?
I love the remodeling industry, the creativity, the challenges, and the opportunity to build people’s dreams; keep it fun and exciting every day. I want the industry to excel with true business leaders and I want to be there to help them.
What have been the most useful skills you have learnt and applied in your journey?
My business failure was the biggest opportunity to learn, it was painful, it took years to reflect and fully understand what went wrong. In the interim, I worked with very successful builders and learned what processes they employed to maximize that success. I can now use that failure and those successes to help builders avoid the hard lessons I had to learn.
What’s the best piece of advice you ever received?
I learned from my father that success is about people, everything we do is for and about other people. Connecting with them, serving them, and providing a product that solves a problem.
Who inspires you?
People like Bill Gates and Jeff Bezos, not their personal stories but rather the fact that they learned early on that success is built with the help of other people. Microsoft did not go from a college dorm to its own campus simply on the efforts of Bill Gates. It took an entire team to bring that together, to become the success it is.
What have you learnt recently that blew you away?
I studied the EOS system and loved the concept of looking at your business as three simple components that need to be managed. I have reformatted it into the Business MAP Money, Advertising and Production. They are bookended with a clear vision and integration.
If you had your time again, what would you do differently?
I would find a mentor or small business coach. I thought I knew it all and assumed I could figure it out. For most businesses the clock is ticking with only five years to get it right. It sounds like a long time but it passes so fast with all the entrepreneur has to do and learn. it seems like a huge expense in those early years but failure is far more expensive.
How do you unwind?
To unwind I like to walk, work out, and enjoy a good sauna. These offer few distractions, let me clear my mind and think.
What is a major mindset change, belief shift or ‘ah ha’ moment that you’ve experienced in relation to your business?
All business is the same, at least 95% of it is. The core elements are not unique. The same core elements that govern a car dealership apply to the local pizza shop.
Everyone in business should read this book:
Everyone starting a business should read “E-myth” by Michael E. Gerber, everyone in business should read “Who not How” by Dan Sullivan. You can’t and shouldn’t go it alone.
Shameless plug for your business:
I want every remodeler who has a deep desire to succeed to do just that, and I would like the rest to get out of the way. Starting a business is a career change, new skills are required. I am here to help you build a successful, stable and sustainable building business with the new skills required to make that happen.
How can people connect with you?
LinkedIn is the best resource, www.linkedin.com/in/duane-c-barney, You can follow my posts and learn more about me and from there I can be reached by DM, website link or email, all of which are available to anyone.
Social Media Links? LinkedIn is my go-to resource www.linkedin.com/in/duane-c-barney
This interview is part of the CallumConnects series.