Elizabeth Pampalone – Business Consultant at Absolute Marketing

Realising that doing the next task, rather than worrying about the next-next task has enabled to Elizabeth Pampalone to grow her business helping others to grow theirs.

What’s your story?

I was homeschooled from grades K-12 and then went to a local college. I graduated college with a degree in Web programming, got married, and divorced all in the same year. After my husband left, I moved 1,000 miles away from home to a new state and started a new chapter. I started my first business, an in-home computer repair business.

What excites you most about your industry?

The innovations in bringing technology to the people. By this I mean, in the past, only large corporations have had access to certain types of technology that works. Now, startups are being funded to make programs to solve specifically small business problems! This makes it easy to find the right solution for each client when we work together.

Elizabeth candid

What drives you in business to push beyond what other people consider normal?

My love of the work, my passion for doing the best I can for every client, my husband and his amazing support, my staff and their commitment to our mission, and my family and friends who support me when I get weary on my journey!

What have been the most useful skills you have learnt and applied in your journey?

People Skills and Patience. I am working on the latter still, but I learned at a young age, you can catch more flies with honey than with vinegar. So, while not being fake, which I hate, I have learned how to be genuine, yet, kind always. Do I mess up? Sure; we all have those days, but I have seen that even when I feel wronged, or feel an injustice has been dealt, I smile and speak kindly to all parties involved. These things usually bear themselves out and I see kindness as the optimal way to go!

What’s the best piece of advice you ever received?

Do the next thing. Let the next-next task worry about itself. Who knows, it might even change in the time you take to do the first task. This has helped me immensely to see life in a different light. Not only for business, but personally as well.

Who inspires you?

My husband. He sees the potential in me every day and I admire his ability to see what I cannot.

My Parents. They did so much for us as kids, I honor them every chance I get as they sacrificed so much so we could have the ability and the mindset to go after what we want and make it happen.

What have you learnt recently that blew you away?

I learned that being a manager is a lot harder than it looks. I am a fan of the Office (US) and I always laugh at Michael Scott (the manager) and how he seems to bumble through the job. But I realize now, his book, Somehow I Manage, is more real than comedy. But I am blown away by the adaptability of my staff and their willingness to support me and the business as we take this journey together.

If you had your time again, what would you do differently?

Honestly, nothing. I love the life I have built. I am a person of deep faith and I believe that all things, both good and what we perceive as bad, happen for a reason. I can see the domino or butterfly effect of all the things in my life. If I had not gone through the rough patches, I would not have all the good things I have now which came as a result of those times.

How do you unwind?

I am an avid Office (US) fan. I love watching it OVER AND OVER! I also like to cook and bake and clean (believe it or not) when I have some time to myself. But, my favorite thing of all is decluttering and organizing with my friends in their homes! It gives my soul so much joy to help others find minimalism in their own way!

What is a major mindset change, belief shift or ‘ah ha’ moment that you’ve experienced in relation to your business?

Doing the next thing is more important than knowing the next 6 moves. I often got caught up in this. When in reality, there were several things I should be doing next, but my mind wanted to worry about the next-next thing to do. Once I stopped worrying about the future tasks that may or may not need to be done and started focusing on the literal next thing, my life began to feel manageable and slowed down. In turn, I was able to grow my business, hire people, and even take on clients I never dreamed of taking on.

Everyone in business should read this book:

Profit First – Mike Michalowicz | This book changed my life and has helped me grow my business and personal wealth over time. It also helped me to change the way I look at my business and product lines (yes, a book about money did all that!) a MUST read for anyone who feels like they’re on a hamster wheel in their business.

Elizabeth candid

Shameless plug for your business:

At Absolute Marketing we create 1 year of marketing content in 5 days. We create a Connected brand in a day, build and launch a website in one day, create 12 months of social posts in one day, Write 12 months of blog posts in one day, and create 12 months of email funnels and campaigns in one day. If this would help you get unstuck and move your business forward, let us know!

How can people connect with you?


Social Media Links?



This interview is part of the CallumConnects series.

About The EnterpriseZone Writing Team

Shining A Light on the Small Business World and highlighting Entrepreneurial Investing Opportunities.

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