Felix Cao – Founder & CEO of Happy Buying Brain

What’s your story?

This is such a beautiful question, because everyone’s story is different but there are also many similarities as well when 2 people have a conversation with each other. Usually, a person’s story is filled with moments of victories and setbacks, enlightenment and disappointments, and hopes and fears. All these emotions and situations make us who we are and are teaching us lessons on what it means to be human, to grow, and to experience life in the present and preparing us to become the best versions of ourselves everyday. This is the story I’d like to be known for.

What excites you most about your industry?

The most exciting thing about being in the world of neuromarketing is seeing the industry become a powerhouse in helping businesses reach a new level of excellence of understanding what makes their customers truly happy so that they continue to buy from their company instead of from their competitors. My goal at my neuromarketing company, Happy Buying Brain, is to help companies reach a higher stratosphere in their sales and marketing by showing them how to craft their marketing so that it speaks to the true decision maker in their customer’s brains, which is the customer’s primal brain.

Felix Cao candid

What drives you in business to push beyond what other people consider normal?

Usually the answer to such a loaded question involves internal and external drivers. Internally, the ambition to keep going can be rooted in the journey of self-actualization. This comes from a natural curiosity to find out who you really are through the challenges that someone faces throughout their business journey. The journey is filled with ups and downs, and only through experiencing these full range of emotions can someone discover what’s important to them in their life. This internal passion manifests itself in the external world by helping the people we come in touch with in the business world.

What have been the most useful skills you have learnt and applied in your journey?

Having strong interpersonal skills and a high level of emotional intelligence has been invaluable in building relationships and seeing things from another person’s point of view. Sometimes, it may be difficult to see things beyond our own perspective, however, the solution usually finds itself in the middle where common ground is found in terms of perspectives. Being able to be empathetic is crucial in understanding where the other person is coming from and this may be the difference between seeing things eye to eye or being separated by an abyss of confusion between two people.

What’s the best piece of advice you ever received?

The best piece of advice ever received was to have the courage to start and give things a shot. Never give up, but be agile enough to take in new information that may indicate when adjustments are needed to adapt to the rapidly changing circumstances. Resilience and grit is the currency in life that allows someone’s talents and abilities to be honed where it gives a person the opportunity to reach their potential.

Who inspires you?

The biggest sources of inspiration are my parents and my family. I think most people would agree that family has the most impact on the development of character and values for an individual. Like so many parents who came over as foreigners, with nothing but the cloths on their backs, and still made things happen by working relentlessly to give their children a fighting chance at a better life, it is impossible to not see that as the ultimate source of inspiration.

What have you learnt recently that blew you away?

There are many different levels of success and everyone has their own concept of what success and happiness means to them. For example, the things that may make one person happy may totally be different for another person. It’s all about what matters in your life at that particular stage and this often changes as we move through different stages of our lives. Once someone is aware that everyone has their own idea of success and happiness, then it’s easy to respect what they want and to help them reach those goals in their lives instead of being judgmental.

If you had your time again, what would you do differently?

This is one of those time machine questions, where if you went back in time, what advice would you give to the younger version of yourself. In this case, the advice would be to be humble and open-minded and to seek the help of mentors that can accelerate the learning process to achieve goals more effectively. And that no-one do everything on their own. A great team will always outperform an incredibly talented individual.

How do you unwind?

One of the most refreshing ways to clear the mind is by taking a nice walk and taking the time to appreciate our surroundings and enjoy the wonders of nature. There’s something very calming and serene about appreciating nature, and it has a way of helping oneself gather their thoughts and ground themselves against the fast-paced demand that everyday life brings. The other way to unwind is to read a book and let the imagination go free to explore different possibilities.

What is a major mindset change, belief shift or ‘ah ha’ moment that you’ve experienced in relation to your business?

One of the biggest “Ah-Ha” moments is the breakthrough moment when an entrepreneur comes to accept that they have strengths in some areas of business and in order to truly make an impact, they need to surround themselves with a fantastic team that provides skill sets that compliments the entrepreneur’s strengths. This way, instead of approaching situations with the mindset that they have to be good at everything, an entrepreneur can focus on assembling a formidable team to accomplish the goals of the company together.

Everyone in business should read this book:

A fantastic book for entrepreneurs at all levels is “How To Win Friends And Influence People”. Relationships are the cornerstone of starting and growing a business into something that can impact the lives of many people and the longer a business can stick around, then the more impactful that company will have in changing the lives of their customers for generations to come. So, whether someone is new or is a seasoned business owner, making sure that the foundation of what it takes to form meaningful relationships stays top of mind is key to success in anything that we do.

Shameless plug for your business:

One of the best things about being an entrepreneur is getting to choose who you work with. So, the opportunity to collaborate with people who are all in the same mindset to help one another succeed has been an important recipe to continuing to grow and add value to society. A large component to helping one another succeed is through the strong relationship built with trustworthy partners and one of the byproducts of that is positive advocacy for one another’s businesses. If speaking highly of another business is considered a form of shameless plug, then this is the best kind!

How can people connect with you?

The best way to connect with me is 3 ways. The first is on LinkedIn – simply search for “Felix Cao” and I’m more than happy to connect with everyone on there. Secondly, is you can send me a direct message via at felix@happybuyingbrain.com. And thirdly, is to come to my website “HappyBuyingBrain.com” and subscribe to the blog to get the latest news on what’s happening in the world of neuromarketing and discover the latest tips that business owners can instantly apply to grow their businesses.

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This interview is part of the CallumConnects series.

About Felix Cao

Felix Cao is a neuromarketing expert and business growth strategist with over 15 years of sales and marketing experience. He has been featured on major media outlets, such as The Huffington Post, Adweek, and Authority Magazine. Felix has appeared as a special guest on a major Canadian radio show where he talked about neuromarketing and the 2019 Canadian election. He also makes frequent appearances on the top business podcasts in the world and contributes to popular publications where he shares the most-up-date insights on how businesses can take their sales and marketing to the next stratosphere by implementing neuromarketing strategies that will give companies the game-changing edge that separates them from the rest of their competitors.