From Bankruptcy to Success: The Secrets to Lifetime Value Sales

Learn the secrets to closing more deals from sales consultant and Founder of Improving Sales Performance, Karl Becker. Recovering from bankruptcy, Karl rebuilt his business by focusing on long-term relationships over quick wins. His book Iceberg Selling unpacks seeing beyond superficial interactions to discover mutual needs. Key insights include structuring calls, building lifetime value, and making next steps obvious. With over 30 years experience, Karl shares how to create rapport, qualify leads properly, and leverage existing networks. Candour about past marketing mistakes shows even experts get it wrong sometimes. This encouraging episode empowers entrepreneurs to bet on themselves, persist through challenges, and grow by serving others. Discover the mindsets and habits to transform your sales strategy.

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About Jim James

Founder EASTWEST PR and Host of The UnNoticed Entrepreneur.

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