In a recent LinkedIn post, Tobi Oluwole discusses a common yet often challenging growth phase for founders: managing an abundance of leads. Oluwole frames this as a positive problem, contrasting it with the anxiety of lead scarcity that can plague entrepreneurs.
The post details a successful strategy implemented with a new founder, focusing on rebuilding her offer, creating a targeted webinar, and optimizing the sales funnel. Oluwole highlights the initial steps taken to elevate the founder’s business model.
“First we rebuilt her offer to a high-ticket offer. This gives us enough margin to eventually start spending on ads.”
This strategic shift to a high-ticket offer, as Tobi Oluwole explains, is crucial for creating the necessary financial runway to invest in future growth, such as paid advertising. The focus then moved to audience engagement and lead generation through a carefully crafted webinar.
Crafting a High-Converting Webinar Strategy
Oluwole details how a webinar was developed to address a specific problem for a targeted audience. This approach proved highly effective in attracting potential customers who were genuinely interested in the solution offered.
As Tobi Oluwole notes, the webinar’s success was largely organic, driven by its direct relevance to the audience’s needs:
“Almost 600 people signed up organically (because it spoke to their problem)”
Following the webinar, the process guided attendees towards an application and then a sales call. Oluwole emphasizes the founder’s initial lack of extensive sales experience, yet she achieved significant results by closing substantial deals directly from these calls.
Achieving Impressive Sales Metrics
The results of this focused strategy were notable. The founder, despite her limited sales background, managed to close four-figure deals, achieving a commendable 40% close rate. This success demonstrates the power of a well-aligned offer and an informed lead generation process.
Tobi Oluwole points out the immediate impact of this strategy:
“And this founder with almost no sales experience started closing 4-figure deals for a brand new offer directly on her calls. 40% close rate.”
Looking ahead, Oluwole outlines the next steps for scaling this success, including transitioning the webinar to an evergreen model and hiring a dedicated sales closer. This expansion aims to further capitalize on the established lead generation system.
The Predictable Path to Revenue Growth
The article concludes with a projection of significant revenue within the initial months, underscoring the predictable nature of business when structured correctly. Oluwole’s overarching message is that business success is fundamentally a matter of applying the right mathematical and strategic principles.
According to Tobi Oluwole, the outcome of this refined process is a consistent flow of qualified leads:
“15 new, qualified leads in one week that are all coming in educated and informed. I predict we’ll do $100k in revenue in the first 60 days.”
Oluwole’s insights provide a clear roadmap for founders looking to transition from struggling with lead generation to effectively managing a pipeline of interested prospects, ultimately driving substantial revenue growth.
📝 About This Content
This article is based on insights shared by Tobi Oluwole on LinkedIn.
📅 Originally posted on October 1, 2026 | View original post on LinkedIn →