Ginni Saraswati moved from broadcast radio to podcasting and, while still podcasting, she now helps others how to find their voice.
What’s your story?
Today, I’m the CEO and Founder of Ginni Media and host of The Ginni Show, and I’ve spent my life thus far learning how to use my voice, and how to help others find theirs. While working in broadcast radio for 10 years, I witnessed the rise of the podcast industry – and I was smitten. In 2016, I started my own podcast, moved to New York City from Australia, and started my podcast production company. Now, I spend my days running the company, teaching people the art of podcasting and finding their voice, and – of course – podcasting.
What excites you most about your industry?
What excites me most is that the podcasting industry is just getting started!
What drives you in business to push beyond what other people consider normal?
I highly value time and freedom, which push me beyond what’s “normal.” I value time more than anything. I’ve spent my time in jobs where I dread every minute of it – and it’s really a soul-crushing experience. As a business owner, it’s my responsibility to create a culture and workflow that allows my team members to experience freedom, design their days as they see fit, and spend their time doing what they love. It’s my responsibility to provide an environment where employees feel seen, heard, connected, and have a community.
What have been the most useful skills you have learnt and applied in your journey?
Patience, Kindness, Accountability, and Resilience
What’s the best piece of advice you ever received?
It’s not about how much you give, but what you can give with what you have.
Who inspires you?
My mother, Jacinda Arden, Oprah
What have you learnt recently that blew you away?
I’m better at math than I thought!
If you had your time again, what would you do differently?
I’d have started my side hustle sooner, and spent more time with my mum.
How do you unwind?
I unwind in my “Zen Den” in my apartment: I light a candle, do my skincare routine, sit in my shiatsu chair, and practice the Two Things to Remember and Two to Forget exercise.
What is a major mindset change, belief shift or ‘ah ha’ moment that you’ve experienced in relation to your business?
The more I trust and delegate to my team, the more we learn and the more we grow.
Everyone in business should read this book:
Dare to Lead – Brene Brown
The Buddha & The Badass – Vishen Lakhiani
Shameless plug for your business:
At Ginni Media, we support and work with both brand new and well-seasoned podcasters who want to raise the bar in their industry and encourage new thinking. We provide professional services for everything from branding your podcast, creating your artwork, writing scripts, teaching you how to get your dream guest on your podcast, to hearing your episodes on your favorite podcasting app.
How can people connect with you?
Instagram is a great way to connect with me!
Social Media Links?
This interview is part of the CallumConnects series.