Haseeb Awan – CEO & Founder of Efani

His experience of identity theft led Haseeb Awan to look for a way to protect others, and he is confident he has found it.

What’s your story?

My story is unique. With the growing cyberthreat pandemic in the world, identity theft has become the new normal. After being a sim swap victim myself four times, I invented a solution – a solution that has helped many. The solution, therefore, became my successful carrier solution for 1.9% Americans. The intent was to provide military grade protection against traumatic identity theft experiences. My voice resonated with many!

What excites you most about your industry?

The telecom industry is all about digging in and trying to solve the major problems we face, especially social engineering. As a telecom engineer, I witnessed people losing their possessions and my intended solution excites me, as it resonates with my story. Secondly, the prospect has increased boldly since the covid pandemic:

I am renewing the focus on customers’ needs by taking a more nuanced approach to customer engagement; repositioning to monetize advanced wireless networks through new products, services, and business models.

haseeb speech

What drives you in business to push beyond what other people consider normal?

This question reminds me of Confucius’s quote “The will to win, the desire to succeed, the urge to reach your full potential… These are the keys that will unlock the door to personal excellence.”

Firstly, I put myself out of my comfort zone and get rid of those internal voices, “You are limited in what you can do.” After I shared my solution with people, I was spammed with calls even during the night- this took me get out of my comfort zone.

Secondly, I surround myself with motivators, people who are trustworthy, positive, and supportive.

What have been the most useful skills you have learnt and applied in your journey?

Trust – people shared their personal stories to which I was and am all ears. I maintained their trust and this grew to what we are today. We respect their confidentiality.

Active Listening – this is one principle that I have practiced more and more over time.

What’s the best piece of advice you ever received?

Don’t ever stop learning and growing as a person.

The more you learn and grow, the better your life will become.

Forgive and let go.

When we carry unforgiveness, it’s literally like taking a huge rock, putting it in a rucksack and carrying it on our back wherever we go.

Who inspires you?

Inspiration is something that motivates you to be better and do better. Humbly speaking, I am my “self-aspirant” or inspiration because I have so much to offer.

What have you learnt recently that blew you away?

The Covid pandemic was the changed me the most. I learned that we are all vulnerable; we witnessed deaths, we were dying like flies. I learned that life is really short (I mean it!) and we should be there for one another.

If you had your time again, what would you do differently?

There is nothing specific I would rewind and change. However, if given a chance, I would swipe back and remove “some” inexperienced moments.

How do you unwind?

I soak in a warm bath listen to soothing music.

I practice mindful meditation. The goal of mindful meditation is to focus my attention on things that are happening right now in the present moment. For example, I listen to my body. Is my breathing fast, slow, deep, or shallow?

What is a major mindset change, belief shift or ‘ah ha’ moment that you’ve experienced in relation to your business?

I enabled the positive reinforcement mode in my business life. I defined behavioral aspects of the organization values, created guidelines for employee success and shared them with employees and leaders alike. This developed a habit (due to a shift in mindset) so that every leader knows how to self-motivate themselves when they fail.

Everyone in business should read this book:

“How to Win Friends & Influence People,” by Dale Carnegie.

Shameless plug for your business:

None, to be very honest.

How can people connect with you?

DM via twitter – @haseeb or type in Haseeb Awan on twitter

//DMs open//

Social Media Links?

or type in EFANI on Facebook, YouTube, LinkedIn or Instagram (as per their interest).

This interview is part of the CallumConnects series.

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