How do you attract guests to your business podcasts?

How do you attract guests to your business podcasts?

As any business owner knows, marketing is essential for driving growth. There are a multitude of ways to market a business, and each has its own set of advantages and disadvantages. One increasingly popular marketing tool is podcasting

Podcasting offers a number of unique benefits that make it an ideal marketing tool for businesses of all sizes:

  • For one, podcasts are an excellent way to reach a targeted audience. When you produce a podcast, you can control the topic and target it toward your ideal customer. This ensures that the people who listen to your podcast are those who are most likely to be interested in your products or services. 
  • Additionally, podcasts are a great way to build trust and relationships with potential customers. When people listen to your podcast, they will get to know your voice and your message. This can help to build trust and familiarity, making them more likely to do business with you when they need your product or service. 
  • Finally, podcasts are relatively easy and inexpensive to produce, making them an accessible marketing tool for businesses of all budgets.
How to reach podcast guest prospects


One of the most important things you can do is to reach out to potential guests. This may seem like a daunting task, but there are a few specific things you can do to increase your chances of success. 

First, make sure that your pitch is clear and concise. You want to make it as easy as possible for potential guests to understand what your podcast is all about and why they would be a good fit. 

Second, personalise your pitches as much as possible. Instead of mass-emailing potential guests, take the time to research each one and craft a unique message that will resonate with them. 

Finally, don’t be afraid to follow up. If you don’t hear back from a potential guest after your initial email, send a second email or give them a call. Chances are, they’re just busy and will appreciate the reminder. 

Not quite ready to launch your own podcast? There are still some great ways to get involved with the podcasting community and build relationships with potential hosts and audiences. Here are a few tips:

Attend podcasting events. 
Not only will you get to meet potential hosts and audience members, but you’ll also learn a lot about the industry and what goes into producing a successful podcast.

Listen to podcasts. 
This may seem like an obvious one, but it’s important to familiarise yourself with the medium before trying to get involved with it. Pay attention to both the content and the production values of different shows, and take note of the ones that you enjoy the most.

Reach out to podcasters. 
If you enjoy a particular show, reach out to the host and let them know. Many podcasters are always looking for new guests, so this could be a great way to get your foot in the door.

By following these tips, you’ll be well on your way to building relationships within the podcasting community and cementing your place within it.

About Sam P

EnterpriseZone Staff Writer

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