How important is a sense of humour in your business? Anything too serious to be joked about? by Sarah Kalmeta

Personally I view a sense of humour critical in business. If you cannot laugh at yourself along the way then you will stagnate and get stuck. Humour is also how you can connect more with your clients – we are human and we connect through story, laughter and play! The “too serious to joke” about line is different to each person, so this is a tough one to answer. Your boundaries and mine may differ. My best advice is to be true to yourself, be kind and know your audience.