Hybrid is simply how my business works. Most of my clients aren’t in the same city as me, so the bulk of our coaching happens on Zoom. Because it’s a one-on-one conversation, it translates well to a screen.
When a client is local, I love meeting in person first to build a bit of rapport.
Consulting was different. When I worked in teams, being physically in the same place made a real difference to how we worked together.
So my view on hybrid is simple. The nature of the work should decide where it happens.