In this episode, Jim is talking to Bart-Jan Leyts, a 23-year-old Young Entrepreneur who has built a company called Loreca in the hotel and hospitality industry. They discuss how Bart-Jan has managed to get 296 hotels to sign up for his AI-based hospitality revenue enhancement platform, as well as how he overcame the challenges of being a Young Entrepreneur and introducing new tech to a traditional industry.
They also talk about how Loreca works, and how the algorithm manages to “game the system” on sites like Booking.com and Expedia. They discuss how Bart-Jan has been proving himself and building the Loreca brand through speaking opportunities, trade associations and word-of-mouth marketing. Bart-Jan also shares advice on how to #getnoticed as a Young Entrepreneur, encouraging listeners to take one day in two or three weeks to be bold and send emails to local press, start endorsements, and reach out on social media.
The UnNoticed Entrepreneur podcast is sponsored by Prowly, the all-in-one software for leveraging PR activities. Boost the media relations game for your business – get more coverage while saving time and money on everyday tasks
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