In a recent LinkedIn post, Jason Feifer discusses strategies for overcoming common webinar challenges, such as low attendance and audience drop-off. Feifer, who is associated with CPG Fast Track, shared insights on how their company achieved a 50% attendance rate and a remarkable 90% retention rate for their webinars aimed at CPG founders.
Feifer highlights that the key was identifying content that genuinely engaged the target audience. Their successful approach involved live packaging reviews, where attendees’ products were critiqued in real-time. This interactive element proved more effective than traditional webinar formats.
“Most webinars hemorrhage audience. Here’s how ours hit 50% attendance and 90% retention.”
The Power of Interactive Content
According to Feifer, the success of these webinars was largely due to the content itself. By offering immediate, personalized value through live product critiques, they managed to capture and hold attendee attention. This contrasts sharply with many webinars that struggle to keep viewers engaged beyond the initial minutes.
Feifer also emphasizes the importance of a streamlined presentation structure. He notes that the sales pitch was kept intentionally brief, appearing only at the beginning and middle of the session. This minimized any potential for audience boredom and encouraged longer viewing times.
Leveraging Technology for Engagement and Content Creation
A significant portion of Feifer’s post is dedicated to the technology that enabled their webinar success, specifically mentioning Riverside. As Feifer points out, the platform played a crucial role in the entire webinar lifecycle, from registration to post-event content repurposing.
Streamlined Registration and Delivery
Feifer explains that Riverside facilitated an easy registration process and effective reminder emails, which are vital for driving attendance. Furthermore, the platform’s ability to provide high-quality video, even under less-than-ideal internet conditions, was a key factor.
“Riverside records locally in 4K, so everyone looks and sounds great (even with bad wifi).”
Repurposing Webinar Content
Beyond live engagement, Feifer discovered the potential of webinars as a robust content engine. He highlights Riverside’s features for editing and distributing recorded content, transforming a single webinar into a week’s worth of marketing material.
“I never thought of webinars as a content engine. But one webinar becomes a week of content.”
The platform’s text-based editor, which allows for video editing by simply modifying the transcript, and automatic AI removal of filler words, significantly simplify the post-production process. Additionally, the Co-creator feature enables the quick generation of social media clips with captions.
Analytics and Branding
Feifer also appreciates Riverside’s hosting capabilities, which include branded pages for recordings and detailed analytics. This provides valuable insights into registration, attendance, and watch time, allowing for continuous improvement.
In conclusion, Jason Feifer’s insights, shared via LinkedIn, offer a practical guide for businesses looking to improve their webinar performance. By focusing on engaging, interactive content and leveraging advanced technological tools for both delivery and repurposing, organizations can significantly boost attendance and retention rates.
📝 About This Content
This article is based on insights shared by Jason Feifer on LinkedIn.
📅 Originally posted on September 30, 2026 | View original post on LinkedIn →