How to Turn Your Trial Offers into Paying Customers – An Effective Guide for Small Business Owners to Convert Freebies into Profits

Giving away free samples is an established and effective marketing strategy that has been going on for quite some time, especially for new and small businesses. Of course, converting freebies into sales sounds like a great idea, but it’s easier said than done. 

Handing out freebies and trial periods can sometimes feel challenging. Ultimately it is still the business that shoulders the expenses for all the free stuff.

However, don’t let the added investment dissuade you from applying this tested and proven approach when it comes to introducing your brand and fostering customer trust and loyalty. Trial marketing has great benefits not only to your customers but also to your business.

Trial offers are an excellent sales strategy to acquire and retain customers. Still, it begs the question: how can you turn trial offers into paying customers?

Here are some effective and practical strategies to ensure that your business won’t go broke if you give away free stuff.

  • Establish Customer Trust
  • Offer Your Products Most Valuable Feature
  • Create a Sense of Urgency
  • Sweeten the Offer with Additional Promotion
  • Make Every Customer Count
  1. Establish Customer Trust

Focus less on the actual business transaction and put in extra effort in building customer relationships. After all, customer trust and loyalty are everything. 

By offering free trials, you demonstrate that they can find value in your product, thus leading them to trust and patronize your brand.

  1. Offer Your Products Most Valuable Feature

The best way to turn trial users into would-be paying consumers is by giving them a taste of your product’s best feature. 

Highlighting what makes your business stand out from the competition is a great way to start. In addition, it also gives them a sense of what they could benefit from if they decided to buy.

  1. Create a Sense of Urgency

When offering free trials, the first thing to remember is that people love free stuff. Second, we don’t like it if we miss out on great deals. 

So, create a sense of urgency by offering your freebies for a short period to put pressure on your potential customers to go ahead and try your product. In fact, an ideal trial period is between 7 to 14 days.

  1. Sweeten the Offer with Additional Promotion

Additional promotion is the perfect solution to help your customers decide to try out what you offer. Therefore, you can nudge your customers a little by adding another item in the offer or giving them trial extensions, presenting them with an offer they can’t refuse.

  1. Make Every Customer Count

To convert a trial offer into a sure sale, keep in mind that the trial period is the deciding factor to turn trial users into paying and loyal customers. Therefore, you should make them feel important by providing them with personalized service and excellent customer service.

To Sum It Up

With this information in mind, you are now equipped to evaluate and improve your marketing strategy to turn free stuff into profits.

More and more small-size businesses are using trial tactics to gain and keep loyal customers.

Now is the best time to put these tips into action and never run the risk of getting behind your competition.

About April Q

EnterpriseZone Staff Writer

Leave a Reply