If you were starting your business from scratch today, what would be the biggest change? by Mark Aylward

If I were starting my business from scratch today, the major difference would be the leveraging of technology. I would outsource everything. I would refine my unique offer, identify my smallest viable market and create a clear transformative experience. Then I would seek out specialists in copywriting, user experience, back-end platform technology, social media and prospect outreach and direct them with clear system and project documentation and review their progress weekly and then back off to monthly over time as things fell into place