Tim Gray picture

If you were starting your business from scratch today, what would be the biggest change?

Not using a cleverly created company name! I was really proud of the name I came up with ‘Prophit Systems’ for my software company – combining the words Prophet and Profit. But for those who hear about us and google Profit Systems, or even Profit Software, they are unlikely to find us. Lesson learned – keep it simple, do make it about what your company does, and don’t make it something that spellcheck will not recognise.

Tim Gray

About Tim Gray

I work with business owners & senior managers to rapidly pinpoint complex supply chain process problems and solve them. I do this by quickly assessing the critical drivers in your supply chain and find and focus on the areas that will return the highest impact. I founded Prophit Systems because I deeply believe that if you give good people great tools and clear goals, they will give you outstanding results. We help our clients transform their supply chain management into a game changer.