Not using a cleverly created company name! I was really proud of the name I came up with ‘Prophit Systems’ for my software company – combining the words Prophet and Profit. But for those who hear about us and google Profit Systems, or even Profit Software, they are unlikely to find us. Lesson learned – keep it simple, do make it about what your company does, and don’t make it something that spellcheck will not recognise.
Tim Gray