“If you were starting your business from scratch today, what would be the biggest change?”

At the beginning of my LOUDER journey, I felt good to start the company with a few friends. So I pitched the idea to them and asked them to be my partners.

I was so passionate about my brand and what we could do to grow it that I did not realize that I was pushing them to accept a partnership they weren’t as passionate about as me.
They accepted, and all the papers were signed, just to only after a few months realized that it was best for all of us to break the partnership and keep the friendship.

With all this, I learned that it is great to collaborate with people you love, but they need to be convinced of the business ideas you may have on the same level as you.

The second time around, I would avoid all the back and forth of the paperwork and start my project only with the resources and individuals that will support the process as needed at that moment in time.