Industry Voices

What belief do you hold about your industry that is not shared by many? by Yonason Goldson

Yonason

“Soft Skills.” From this insidious expression arises perhaps the most dangerous misconception in business. Empathy, civility, communication, curiosity, and integrity are non-negotiable. They allow us to earn credibility, loyalty, and trust, forming the bedrock that supports an ethical culture and successful relationships. Cutting corners, exploiting loopholes, and ruthless opportunism may …

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