Industry Voices

What are your clients really buying? (the feeling beyond the product or service you provide)

Charu Mehrotra

“Establishing trust is better than any sales technique.” – Mike Puglia, Chief Marketing Officer, Kaseya I loved this quote I read sometime back. At Womenlines we believe in selling the trust factor with authentic sharing about our services. It is all about solving the problems they are facing in their …

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What are your clients really buying?” (the feeling beyond the product or service you provide)

Felix Cao

In today’s changing climate of customer expectations that involves a greater conscious awareness of the impact brands can have on important societal issues, clients are looking to connect with brands beyond the features and benefits that were once the ending point when it came to making a purchasing decision. The …

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