James Rose

James Rose – Founder of Rose Equity Partners

James Rose now uses the lessons learned from his many years in business to help other entrepreneurs optimise their businesses.

What’s your story?

I’ve always been interested in emerging markets, new technologies and trends. This has led me on a diverse career path with over 20+ years operating as either a Founder, Commercial Leader or Advisor.

My first venture was an e-commerce retailer in Bulgaria, and we were one of the first companies to service the expat property market. From there I pursued opportunities in real estate development, technology sales, cyber security and SaaS.

I love exploring new sectors and supporting business growth. I now use this passion to help entrepreneurs who are looking to scale, turnaround or exit their businesses.

What excites you most about your industry?

The demographic shifts in the SME sector are particularly interesting to me and I believe they present a timely opportunity for investors and acquirers. There are currently 10,000+ baby boomers that are entering into retirement every day, many of whom have profitable businesses with no owner succession plan in place or access to external capital.

I think the next generation of millennial entrepreneurs can take these businesses forward and apply innovative ways to expand – leveraging technology such as AI and serving customers in new ways.

What drives you in your career to push beyond what other people consider normal?

Well I think everyone has their own individual goals, aspirations and career choices. I believe most people work hard, and for me it’s about enjoying what you do so that going the extra mile doesn’t feel like work.

I’m also a strong believer in regret minimisation. I don’t want to reach retirement with regrets of not pursuing my goals, or missing opportunities along the way.

What have been the most useful skills you have learnt and applied in your journey?

It has to be sales and negotiation skills. These are such fundamental skills that are necessary across so many aspects of business; from hiring great teams, to raising capital, launching new products / services etc.

Sales is all about solving problems, and by adopting this problem solving mindset I’ve been able to develop creative solutions, and open up opportunities for career progression.

What’s the best piece of advice you ever received?

“It takes a lifetime to build your reputation and a moment to ruin it.”

Integrity is everything. Business relationships are built on trust and credibility – there’s no shortcuts.

Who inspires you?

Elon Musk is definitely an inspiration.

He will surely go down in history as one of the greatest entrepreneurs and innovators of all time.

What have you learnt recently that blew you away?

The world of SME Mergers & Acquisitions, and the value that can be derived through acquiring and restructuring businesses. As someone who’s spent 20+ years building and growing companies from scratch, it never even crossed my mind to start acquiring them, or helping them grow as an equity partner. I think this is a cheat code which more entrepreneurs should explore.

If you had your time again, what would you do differently?

I would probably have taken less personal risk in my first two businesses and recognised the economic headwinds of 2008/10 much quicker.

I think this is a common issue for most founders – you get so attached to what you’ve created that you start to sugar coat your own results rather than facing reality.

In hindsight I would have taken much quicker, more decisive actions.

How do you unwind?

I love to spend time by the coast in North Wales, and enjoy regular family holidays with my wife and children.

I also train Krav Maga which I’ve found to be a great way to de-stress and clear your mind.

What is a major mindset change, belief shift or ‘ah ha’ moment that you’ve experienced in relation to your career?

I met a very successful entrepreneur recently who said “You don’t make money running companies, you make it when you sell them.”

This completely shifted my mindset, and when I think back over all of the autobiographies I’ve read, it has always been the exit that generated real wealth for the founders.

On the flip side, if you’re not financially motivated, you can probably earn a better, more secure living by working for someone else.

Everyone in business should read this book:

“Pitch Anything” by Oren Klaff. I guarantee it will change the way business owners pitch for new business, investment or partnerships – plus it’s a great read for anyone interested in human psychology.

Rose Equity logo

Shameless plug for your business or career:

Visit www.Roseequitypartners.com if you’re a business owner looking to grow, turnaround or exit your business. The next 12 months could be transformational for your business! 🙂

How can people connect with you?

I’m most active on LinkedIn or e-mail james@roseequitypartners.com

Social Media Links?



This interview is part of the CallumConnects series.

About The EnterpriseZone Writing Team

Shining A Light on the Small Business World and highlighting Entrepreneurial Investing Opportunities.

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