Jasmin Alić’s LinkedIn ‘Non-Negotiable’: The Dangers of ‘Posting and Ghosting’

In a recent LinkedIn post, Jasmin Alić discusses a critical engagement strategy that has become their personal “#1 LinkedIn rule”: “never post and ghost.” Alić detailed a recent experience where technical difficulties led to the deletion of a post, emphasizing their strong stance against publishing content without the intention or ability to engage with the ensuing comments.

Alić’s commitment to engagement stems from a fundamental belief about the purpose of social media platforms like LinkedIn. The author states:

“I CANNOT STAND posting and ghosting. It irks me to my bones. When 100s of people are waiting for your response, but you are leaving everyone on “seen”… This is simply not who I am.”

The Rationale Behind Alić’s Engagement Mandate

Jasmin Alić argues that the core value of posting on LinkedIn lies in the subsequent interaction with the audience. According to Alić, failing to engage diminishes the effectiveness and purpose of sharing content in the first place. The author’s recent experience, though frustrating, underscored this principle.

A Personal Anecdote of Interrupted Engagement

Alić shared a specific instance where a well-crafted post was published, followed by a dedicated hour for engagement. However, intermittent internet issues disrupted this process, ultimately leading to the post’s deletion. Alić explained the sequence of events:

“My #1 LinkedIn rule is “never post and ghost”. It’s why I deleted my post yesterday… 💔 […] My internet gave up on me. In and out. In and out. So I hit “delete”, waited 3 minutes […], and then poof… post gone.”

This situation, while seemingly a minor technical glitch, was significant for Alić because it prevented them from upholding their own standard of active participation. The decision to delete the post, rather than leave it to languish without responses, highlights the author’s prioritization of community interaction over mere content visibility.

The Broader Implications for Social Media Strategy

Jasmin Alić’s perspective emphasizes that authentic engagement is not just a best practice but a non-negotiable aspect of building a meaningful presence online. As Alić puts it:

“If I can’t engage, I’d rather not post at all. 💯 Period. The whole point of posting is engaging with your readers.”

This viewpoint challenges the common practice of simply broadcasting content without sufficient follow-through. Alić suggests that this approach can lead to a disconnect with the audience and undermine the potential for building genuine relationships and professional connections. By prioritizing a two-way conversation, leaders like Alić aim to foster a more interactive and responsive online community. The author concluded their post by inviting others to share their own LinkedIn “non-negotiables,” signaling a desire to explore diverse engagement philosophies within the professional networking sphere.