In a recent LinkedIn post, Jill Avey announced a significant expansion of her SisterSmart coaching program, highlighting the addition of Monica Federico to the coaching team. Avey emphasized the commitment of her clients, many of whom are ambitious women dedicating their Friday evenings to development sessions, joining from various European cities.
Commitment to Professional Development
Avey underscored the dedication of the women participating in the Sisters in Leadership program. She noted that these sessions often fall on Friday evenings for participants in locations like Edinburgh, Aarhus, and Geneva, illustrating their strong commitment to personal and professional growth.
“Some of the most ambitious women I coach spend their Friday evenings with us.”
This commitment, as detailed by Avey, is a core tenet of the SisterSmart philosophy, which aims to support leaders in their career advancement through dedicated coaching.
Introducing Monica Federico to the Team
The central news from Avey’s post is the onboarding of Monica Federico, a seasoned professional with over 30 years of experience in startups and corporate environments. Federico, based in London, brings extensive knowledge of UK and European business cultures, having worked within senior leadership teams.
“She is based in London and built her career there. She knows the business cultures our UK and European clients are navigating from the inside.”
Avey expressed her confidence in Federico, stating that she is a like-minded partner who understands the intricacies of corporate decision-making and its impact on careers. Federico’s coaching approach focuses on addressing the underlying beliefs, responses, and habits that influence a leader’s effectiveness in critical moments.
Enhanced Coaching for UK and European Clients
The addition of Federico as a UK-based coach directly addresses a need identified by Avey for clients in the UK and Europe. This expansion means that premium tier clients in these regions can now schedule their monthly private 1:1 coaching sessions during their local working hours.
Closing the Geographic Gap
Avey highlighted that this move effectively closes the gap for potential clients in the UK and Europe who may have hesitated about joining a program primarily based in the U.S.
“If you have been watching Sisters in Leadership from the UK or Europe and wondering whether a U.S. program really fits your career, that gap just closed.”
Federico joins an existing team of four coaches, bringing the SisterSmart coaching roster to five. Avey also mentioned that Federico maintains her own full coaching practice, indicating that spots within the SisterSmart program for her will be limited.
Call to Action
Avey encouraged interested individuals to direct message her to explore potential fit within the program. She also prompted followers to connect with both Monica Federico and SisterSmart to stay updated on the team’s work.
📝 About This Content
This article is based on insights shared by Jill Avey on LinkedIn.
📅 Originally posted on August 16, 2026 | View original post on LinkedIn →