Justin Gregory, CEO of DOCTOR URSO's Fitness & Wellbeing

What’s your story?
I graduated with a doctorate (DPhil) in Anthropology/Cognitive Psychology from Oxford University in 2013. A funded triple-blue athlete, I was also on the British judo squad 2007-08 & 2008-09. I left my position as Assistant Research Professor to start a business in what I envisioned to be an amalgamation of both of these worlds: scientific researcher and performance athlete.I’m British (Irish mother; English father). I’m widely travelled having covered much of Central and South Asia, West Africa, Central America – having lived in Iran, Afghanistan and Nepal during early business start-up attempts. I consider my wanderings the most important education I’ve had.
What excites you most about your industry?
The potential for a rigorous scientific approach, integrity, and cutting-edge protocols to revolutionize an industry that is so often plagued with dogma. And, also to have your heart in something you do.
What’s your connection to Asia?
I suppose this can be attributed to  running an experimental study for my doctoral research in China (Beijing)

Favourite city in Asia for business and why?
Hong Kong. I like the people here.
What’s the best piece of advice you ever received?
Stick a reading of Rudyard Kipling’s “If” on your wall for those moments of despair.
Who inspires you?
Alexander the Great, Noam Chomsky (not for his political materials), and my son Bon Horace Iskender (aged 2 months).
What have you just learnt recently that blew you away?
I am a father; my father was my father (it’s more of a realisation thing)
If you had your time again, what would you do differently?
I’m not sure that’s a valid question with any meaningful answer.
How do you unwind?
Training is my time for meditation: these days strongman, powerlifting, & Olympic weightlifting. And, good food, good company and the occasional film.
Favourite Asian destination for relaxation? Why?
I’m working on that one.
Everyone in business should read this book:
“The Red Queen”, by Matt Ridley. Ultimately, it’s all about our finite human nature.
Shameless plug for your business:
Individual-specific health and fitness informed by your own unique genetics, metabolic function, physiology, morphology, and personal goals, is the future of fitness and wellness.
 
DOCTOR URSO’s Fitness & Wellbeing brings you that future today.
 
Hong Kong’s one-stop-shop for driven and knowledge-hungry persons and athletes wanting the best available personalized and cutting-edge scientific methodology to optimize their health and performance, DOCTOR URSO’s Fitness & Wellbeing gives you:
 
– A complete metabolic-conditioning range of training and mobility protocols tried & tested by British national athletes and coaches.
 
– Dietary planning and meal delivery system that is truly personalized, informed by a broad range of cutting-edge lab tests.
 
– Performance tests, coloured grading system, and training plans tailored to athletic goals and individual-specific biological aspects.
 
– Innovative musculoskeletal solutions, osteopathy, and functional movement screens.
 
– Integrated support and consultation from our doctoral-trained team of experts.
 
Struggling to attain that better body composition, or not ever quite reaching your fitness or sporting goals? Tired of the entrapment within a seemingly endless trial and error process – a victim to the latest one-plan-suits-all fad of your trainer and nutritionist? DOCTOR URSO’s Fitness & Wellbeing’s exclusively scientific and individual-specific methodologies will put you on the fast-track to optimal health and performance.
How can people connect with you?
LinkedIn; email.
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This interview was part of the Callum Connect’s column found on The Asian Entrepreneur:

Callum Laing invests and buys small businesses in a range of industries around Asia.  He has previously started, built and sold half a dozen businesses and is the founder & owner of Fitness-Buffet a company delivering employee wellness solutions in 12 countries.  He is a Director of, amongst others, Key Person of Influence.  A 40 week training program for business owners and executives.
Take the ‘Key Person of Influence’ scorecard <http://www.keypersonofinfluence.com/scorecard/>
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