LinkedIn Reach Declining: Richard van der Blom Sounds Alarm on Algorithm Changes

In a recent LinkedIn post, Richard van der Blom discusses a concerning trend he’s observing in social media reach, particularly on LinkedIn itself. Van der Blom, a known voice in the social media and algorithm insights space, highlights a significant drop in his own post impressions and suggests this may indicate a broader platform restriction impacting content visibility.

The post begins by addressing the fundamental importance of reach, even for those focused on specific target audiences. Van der Blom asserts:

“Reach is not a vanity metric. Yes, I’d rather have 1,000 ICPs see my content than 100,000 random strangers.

Chasing the wrong impressions won’t grow your business.
But without reach, everything else fails.”

This opening frames his argument: while the quality of reach matters for business objectives, the quantity of reach is a necessary precursor for any engagement to occur. Without eyes on the content, he argues, the chain of interaction—engagement, comments, direct messages—simply cannot begin.

Analyzing the Downturn in Impressions

Van der Blom then pivots to the current observed decline. He notes that after a period of stability, a new drop in reach appears to be underway. Providing specific data from his own experience, he states:

“My average impressions are down another 15%.
Worse: 3 of my last 10 posts died before 1,000 views.
That’s not even 0.4% of my followers. It looks like heavy restriction.”

This personal data point, according to Van der Blom, suggests a potentially aggressive algorithmic change or restriction being implemented by the platform. The fact that a significant portion of his recent posts failed to gain even a minimal number of views, representing a small fraction of his follower base, is presented as evidence of this issue.

The Implications for Content Creators

The implications of such a decline, as highlighted by Van der Blom, are substantial for anyone relying on organic reach for visibility and lead generation. If platforms are becoming more restrictive, content creators may need to rethink their strategies. Van der Blom’s own experience suggests that even a well-established presence might not be immune to these shifts.

He concludes his post by posing a question to his network, inviting them to share their own experiences:

“Your turn 👇 How was your September reach compared to previous months?”

This call to action aims to gather broader anecdotal evidence, seeking to confirm whether his observed trend is an isolated incident or a widespread phenomenon across the platform. Van der Blom’s analysis underscores the ever-changing nature of social media algorithms and the continuous need for creators and businesses to adapt their strategies to maintain visibility and engagement.

Furthermore, Van der Blom teases an upcoming resource, mentioning that his “Algorithm Insights Report 2026 Update drops early November,” indicating his ongoing commitment to analyzing and reporting on these platform dynamics.